3 weaknesses AI can expose for marketers

NBCU partners with Instacart [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis MAY 7, 2024 Let’s get social. Which social media platform are marketers most confident in for delivering a positive ROI? A) Instagram B) Facebook C) TikTok D) LinkedIn [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [3 weaknesses AI may help marketers expose]( “[Generative AI] is an aggregated view of all we know,” said Tess Kornfield, vice president of product and data science at ThredUP, at our Outlook and Strategies for 2024’s Second Half EMARKETER Summit. Issues with generative AI aren’t always a result of the tech itself. Often, AI exposes existing issues which are exacerbated by the tech’s scale and efficiency. Here are three areas marketers should watch when working with generative AI. [Keep reading]( NEWS AND VIEWS [TikTok unveils next-gen ad features, media partnerships, and measurement deals amid regulatory scrutiny]( Our view: While facing an existential threat, TikTok's aggressive pursuit of advertising revenue streams underscores its ambition to cement its position as a formidable marketing channel. [NBCU strikes first-party data deal with Instacart]( Our view: It’s not surprising to see a deal between a platform and a retail media network. Instacart has the rich shopper data NBCU needs to target ads most effectively. [Amazon Ads expands Prime Video interactive ad formats]( Our view: Prime Video ads have been a success for Amazon. Encouraging shopability is a smart way for Amazon to demonstrate the ads’ ability to convert. ANALYSIS [As global economies stabilize, so will retail and ecommerce sales]( The wild economic fluctuations of the pandemic era are receding. Last year reintroduced an air of relative predictability, and the forecast for 2024 and beyond shows smooth sailing. For the next two years, retail sales will grow 4% to 5%, and ecommerce more than 8%. [As global economies stabilize, so will retail and ecommerce sales]( [Keep reading]( THINGS TO KNOW 🧠[YouTube launches live test of AI ideas generator for clips]( 🎥 [Tubi thinks its new filmmaking incubator program is the future of streaming]( ⚽ [There’s a new marketplace exclusively for buying women’s sports media]( 👗 [This year’s Met Gala theme was AI deepfakes]( PODCAST [Behind the Numbers: The Daily]( Why Meta might be a dark horse in GenAI, how AI might backfire, and how advertisers view Threads. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts.[Follow us on Instagram.]( “Behind the Numbers” is made possible by Awin. [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](