Chart of the Day: Social spon-con

Brands are still investing big in sponsored content on social media [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis APRIL 22, 2024 [Brands are still investing big in sponsored content on social media]( [Brands are still investing big in sponsored content on social media ]( Key stat: US marketers will spend $8.14 million on social media sponsored content this year, marking 16.0% growth YoY, according to our March 2024 forecast. Beyond the chart: - Although spend will rise next year to $9.29 billion, growth is slowing, as marketers spend more carefully with larger creators with whom they can establish long-term relationships. - Brands are increasingly opting for recurring, “always-on” partnerships with trusted creators rather than one-off campaigns. This shift has reduced both the number of creators brands work with and the number of new deals. - The deals that are formed, however, are bigger, often designed to extend outside of social media to other platforms like TV. Use this chart: - Evaluate spending on sponsored content. [Read online]( More like this: - [How marketers should measure social media creator campaign performance]( - [Are brand-led creator communities the next evolution of influencer marketing?]( - [How to get the most out of working with creators and influencers]( - [Guide to influencer marketing: Trends, tactics, and KPIs]( More Chart of the Day: - 4/19 - [YouTube rides the stream]( - 4/18 - [TikTok on the clock]( - 4/17 - [Amazon’s milestone]( - 4/16 - [Amazon streamers are primed for ads]( - 4/15 - [Where loyalties lie]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](