Chart of the Day: Big Tech doubles its ad dominance

Big Tech accounts for nearly two-thirds of the US digital ad market [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis MARCH 18, 2024 [Big Tech accounts for nearly two-thirds of the US digital ad market]( [Big Tech accounts for nearly two-thirds of the US digital ad market ]( Key stat: Big Tech (Amazon, Apple, Google, Meta, and Microsoft) will attract nearly two-thirds of US digital ad dollars this year, according to our October 2023 forecast. That’s more than double its share since we began tracking it in 2008. Beyond the chart: - Big Tech’s dominance is largely thanks to strategic mergers and acquisitions. Big buys such as Facebook’s purchase of Instagram in 2012 and Google’s purchase of YouTube in 2006 have accelerated its power, but smaller, undeclared deals have added up too. - Google, Meta, and Amazon—and soon, Apple—are facing US antitrust lawsuits that could reshape the digital ad market and redistribute ad dollars. Use this chart: - Monitor your ad reliance on Big Tech. [Read online]( More like this: - [Ad platforms will capitalize on the power of partnerships in 2024]( - [Retail media will make up one-fifth of worldwide digital ad spend this year]( - [5 recent charts forecasting how ad spend is changing, from retail media to programmatic]( - [Antitrust Explainer]( (EMARKETER subscription required) More Chart of the Day: - 3/15 - [YouTube over TikTok?]( - 3/14 - [Gen Z can’t bank on the long term]( - 3/13 - [The purchase path]( - 3/12 - [You’ve got coupons]( - 3/11 - [Gen Z will pay up]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](