Who do you answer to?

mlns='> For content teams, there’s no single model. How’s that working for you? [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( Daily News and Alert 11.6.23 Connect with CMI Hi there, An interesting conversation started in the CMWorld Slack group on Friday when a member asked how others’ content teams are organized. The original poster shared that her team of three content marketers reports to the creative director who leads the design team. As a result, she wrote, “… we are caught in execution mode and fighting to prove our value from the dark reaches of the org without actual CM leadership.” Some in the Slack group shared that they work on teams that report to the CMO (or equivalent title). Some said they report to a communications lead. But back to the OP’s question: “Any advice on how to move our team to a more strategic and marketing-focused center of the org?” Robert Rose wrote about which [team content marketing should report to]( late last year. His take: “It doesn’t matter what you believe the definitions, roles, or processes should be if the other parts of the organization don’t know, believe, or care.” In other words, it’s an organizational decision that might be out of your hands. Still, you’ll have more luck opening and influencing the conversation if you establish an “accountability framework,” Robert says. That will help you create “a language of content that everybody in your business understands.” Once people understand what you do, how long it takes, and what it can do for the business, they’ll be much more willing to talk with you. How is the team you work on organized? Is that working for you? Any advice for the original poster? Share it with me or [join the conversation on Slack]( ([register here]( if you haven’t already). Here are some resources to help you with your work (no matter who you report to) this week. Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=Feedback)  ICYMI: [7 Core Roles of a Content Marketing Team]( Another helpful piece by Robert Rose explains the seven content-related roles every successful organization needs.  Today: [The 5 C’s of Success for Marketers in 2024]( | November 8 | 1 p.m. ET Did you know that 53% of marketers say their company is experiencing more competition now than last year? So, in 2024, it’ll be crucial for businesses to prepare for and adapt quickly to new trends. But how? Experts from Velir and Sitecore will explore the 5 Cs marketing teams need to embrace in a quick-changing and customer-driven environment.  Thursday: [Masters of Marketing: Visual Storytelling]( | November 15 - 16 | 1 p.m. ET Join us for two days of inspiration and guidance on video, visual storytelling, visual brand strategy, creating more engaging customer experiences, and more. With video rising in importance to organizations each year, learning the top strategies and tactics from industry experts will keep you at the top of your visual content game. Register today to save your spot for the live sessions and get access to the recordings to watch when you can.  To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]