Why Holding Attention Isn’t a Worthwhile Content Strategy Anymore

mlns='> Don’t make OpenAI’s mistake — value trust the most. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 5.28.24 Connect with CMI Hi there, Anybody watch that Netflix documentary about the Ashley Madison data hack? In it, the company's former sales leader says, "Talk good about me. Talk bad about me. Just keep talking about me." That mindset worked for the infamous married-people hookup website. And maybe it will also work for OpenAI, which has earned a heap of less-than-great press over the last couple of weeks. But is "attention at any cost" a recipe for long-term brand success? Robert Rose has thoughts — and [he's sharing them today](. Would you sacrifice trust for attention? Vice versa? [I'd love to know](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20%E2%80%94%20attention%20at%20any%20cost&elqTrackId=3286F29EDDB5754394F99FDF50AF9316). [Kim Moutsos]  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2) [Why Holding Attention Isn’t a Worthwhile Content Strategy Anymore]( OpenAI’s many recent missteps devalue the currency brands should prize over anything else — trust. Here’s how to seize the kind of opportunity OpenAI appears willing to squander. [Read more](  A Word From CMI [Last Chance! Content Marketing Awards Close Friday]( This is it, the final countdown. The 2024 Content Marketing Awards will officially close this Friday, May 31. We understand, some of our best work comes when we’re under pressure from a deadline. But this is the last chance to show us your cutting-edge projects for an opportunity to be celebrated in the largest and longest-running international recognition program for content marketing excellence. [Submit your entry »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]