How To Create Headlines That Are Good for Readers and Business

mlns='> The most powerful element of content deserves better. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 5.30.24 Connect with CMI Hi there, How do you feel about crafting headlines? Love it or hate it, you probably can't avoid it. Even if you're not the one laboring to find just the right combination of words, you may be the one critiquing, testing, or refining it. Headlines matter so much. That’s why it sometimes takes a village of helpers and an hourglass (or more) to get them right. But you can speed up the process with [this helpful guide]( (by one of CMI's main headline scribes). How do you approach headline writing? [I'd love to know](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20%E2%80%94%20headline%20news&elqTrackId=F8BC3EE3B4B245C0387D768E34BD0332). [Kim Moutsos]  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2) [How To Create Headlines That Are Good for Readers and Business]( Headlines have enormous power. They must attract and convince visitors to consume your content. And they have only a few words to accomplish that. To help with this great responsibility, follow this seven-step process and bonus tips. [Read more](  A Word From CMI [Last Chance! Content Marketing Awards Close]( [Tomorrow]( This is it, the final countdown. The 2024 Content Marketing Awards will close tomorrow at 11:59 pm ET. It’s not too late to submit an entry in one of 60+ categories and get the acknowledgement you deserve for your hard work, epic content, and standout results from the past year! [Enter now »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]