Unlock programmatic wins on CTV

Fine-tune buying with custom strategies ‌ ‌ ‌ ‌ ‌ ‌ New Display & Video 360 resources to boost your CTV strategy in 2024 [Disney plus, Sling, Fox, 4, Paramount, Hulu, Tubi, and Samsung logos]() Did you know that Disney, Paramount, Fox, Samsung inventory and more are now available on Display & Video 360? In our [On the couch series](=/MTcyLUdPUC04MTEAAAGQsmp2FBpRkwRnIH2cy1BMQOkCk0c2MlXx7d4QMUYOnWdb6UfaU-BV923CSmz2eo9HgWKGyUk=), top CTV streaming leaders reveal their best kept secrets about programmatic inventory and Display & Video 360. [View the full playlist>>]() RECOMMENDED Get your step-by-step guide to master CTV Advertising with Display & Video 360 Ready to take your marketing to the big screen? Our "Connected TV how-to” video series helps you unlock the power of Display & Video 360 for CTV advertising. Learn how to plan, buy, and measure winning campaigns with our product experts. [Watch now >>]() Enterprise Brand SAS embraces custom bidding to strategically reach connected TV viewers Moving away from blanket TV campaigns, SAS reached priority markets with CTV ads using a custom bidding script in Display & Video 360. This data-driven strategy yielded impressive results, with 39% more impressions in targeted DMAs and a 24% reduction in cost per completed view. Check out recently [launched custom bidding signals](/MTcyLUdPUC04MTEAAAGQsmp2FBpRkwRnIH2cy1BMQOkCk0c2MlXx7d4QMUYOnWdb6UfaU-BV923CSmz2eo9HgWKGyUk=) for CTV like content duration and genre. [Learn more >>](=/MTcyLUdPUC04MTEAAAGQsmp2FBpRkwRnIH2cy1BMQOkCk0c2MlXx7d4QMUYOnWdb6UfaU-BV923CSmz2eo9HgWKGyUk=) Sky TV Italia uses Display & Video 360 together with Campaign Manager 360 to boost video performance Sky TV Italia, an Italian entertainment leader, sought cost-effective video conversions for younger viewers. To achieve this, they unified campaign management across Meta, TikTok, and YouTube with Campaign Manager 360. As a result, they were able to optimize YouTube ad buys with Display & Video 360, resulting in a 165% website traffic boost and 55% lower cost per conversion. [Learn more >>](=/MTcyLUdPUC04MTEAAAGQsmp2FBpRkwRnIH2cy1BMQOkCk0c2MlXx7d4QMUYOnWdb6UfaU-BV923CSmz2eo9HgWKGyUk=) Received this email from a friend? [Subscribe here]() Follow us ©2024 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043 This email was sent to {EMAIL} because you have indicated that you are willing to receive occasional communications, product news, case studies, or newsletters from Google Marketing Platform. If you do not wish to receive such emails in the future, [unsubscribe here](/MTcyLUdPUC04MTEAAAGQsmp2FBpRkwRnIH2cy1BMQOkCk0c2MlXx7d4QMUYOnWdb6UfaU-BV923CSmz2eo9HgWKGyUk=).