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How marketers are using augmented reality to reinvent the digital store
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How marketers are using augmented reality to reinvent the digital store
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=/WG0FKXOfh0v0PI900N0Ht00 The Thought-Starter: February 22, 2021 Welcome to the virtual showroom, [where brands bring their stores to their shoppers]( [img-banner]( As foot traffic remains unreliable, more and more brands are leaning into immersive shopping interfaces. Using augmented reality (AR), online stores are delivering in-store experiences â and the results speak for themselves. More than 90% of Americans currently use, or would consider using, AR for shopping. And 98% of those who have used AR while shopping found it helpful. Find out how the online store is upping its retail-therapy game. [Discover augmented reality retail]( [img-thumbnail]( âUsing our cameras to help us with our day-to-day activities makes sense at a fundamental human level. We are visual beings â by some estimates, 30% of the neurons in the cortex of our brain are for vision.â
â Aparna Chennapragada, VP, Google Lens and Consumer Shopping [Explore immersive shopping]( Related content: [How physical stores can benefit from the surge in online shopping]( | [Holiday Views: 2020 Retail Shopping Trends]( | [The auto dealerâs guide to navigating todayâs digital landscape]( Received this email from a friend? [Sign up here.](/WG0FKXOfh0v0PI900N0Ht00) More on [Think with Google](/WG0FKXOfh0v0PI900N0Ht00) ⺠Follow us
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