I recently had a realization while I was preparing a meal. And I HAD to stop everything I was doing to share it with you. Remember that crazy music video from Eiffel 62 called Blue (da ba dee)? You know... this "gem" from 1998... [[video preview]â](=) â Man, I can't believe this was considered to be super hip back in the day... And those graphics? Dude... Cutting-edge for the time. I mean, StarCraft and Half-Life 1 came out in 1998! And in those times, this was widely regarded as "next-level graphics" Anyway, the reason why I bring this up out of the... ........ Blue........ (Sorry, I HAD to do it ð) Is because the song's lyrics hold a surprising but particularly powerful copywriting lesson! I'm not talking about the fact that they do a great job of getting straight to the point... Or that they actually convey a nice little story... No. I'm talking about the fact that there's a REASON why most people of my age group (30 and up) distinctively remember this song! I mean, think about it... If you've ever heard this song, what do you remember? Probably something like: === I'm blue
Da ba dee da ba di
Da ba dee da ba di
Da ba dee da ba di
Da ba dee da ba di
Da ba dee da ba di
Da ba dee da ba di
Da ba dee da ba di
I'm blue
Da ba dee da ba di
Da ba dee da ba di
Da ba dee da ba di
Da ba dee da ba di
Da ba dee da ba di
Da ba dee da ba di
Da ba dee da ba di === In other words, the catchy, easy-to-sing lyrics. If you glance at it, you immediately notice how simple and repetitive it is. And THAT right there is the key copywriting lesson I mentioned a few seconds ago. Repetition. And not just any type of repetition... But "easy-to-understand-and-remember"-type of repetition. Because once you start doing that... It's quite easy to "hijack" someone's mind. To insert your idea into the conversation that's already happening in their head, as Robert Collier said in his magnum opus, "The Robert Collier Letter Book". I mean... Just look around you to see how incredibly effective these types of repetitions are... "Nobody does it better than me" "It's true" "It's HOT" "Hold the door!" "We will we will rock you" "We are the champions" "YMCA" And the list goes on and on and on. Case in point? Repetition is GOOD in marketing. You constantly have to keep reminding people of why they're here... Why they should continue reading/watching... And what's in it for them. If you don't do it, they'll quickly lose focus of why they're on your page, reading your ad. Of course, you don't have to bore them to death by being overly-repetitive... But doing it a few times will increase your sales in most cases. So do it, do it now. Do it, do it now. Now, now, now. Do it now. Hope you get the idea :) Till next time, -Csaba â ALSO, Here are a few ways I can help you, whenever you're ready... 1. Get my "7-Day Rainmaker Email Sequence" template pack for just $7! This is a proven 7-day email campaign designed to quickly give you a surge of new sales from your email list. With these "fill-in-the-blanks" templates, you can start sending high-converting emails within minutes! And right now, you can grab it for just 7 bucks. [Get it here >>]()â 2. Grab My Million-Dollar Copywriting Swipe Library Steal my MASSIVE, 2000+ page library of various high-converting copywriting samples, including over 130 emails, 81 long-form sales pages, 160 Facebook Ads... and -- of course -- the OFFICIAL swipe file for my 100-Day Proven Sales Letter Breakdown Challenge! [Grab it now >>](â 3. Discover the art & science of sending profitable emails your fans will LOVE Without being sleazy, pushy, or losing your sanity in the process... Rainmaker Email Mastery empowers you to confidently turn email subscribers into an automatic revenue engine, EVEN IF you can barely write your own grocery list... [Enroll today >>](=)â 4. Explore my product catalog and treat yourself Inside, youâll find courses on profitable email marketing, kickstarting a freelance copywriting career, email template packs, swipe file collections, and even my flagship emotional response marketing system, Breakthrough Conversions Academy. [See which oneâs right for you >>](=)â 5. Feeling stuck with a specific marketing problem? Let's schedule a 1-hour consulting session, just you and me. We'll figure out the real reason behind this problem and you'll come away with a laser-focused step-by-step plan on exactly how to fix it so you can grow your business. [Book Your Spot Here Today >>](=) â Please add csaba@gameofconversions.com to your address book or whitelist us.
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