When Should You Announce Your Release Date?; Pricing Games: It's Hard

[GAMASUTRA]( [GAMASUTRA DAILY Breaking news, in-depth analysis, industry jobs, and more]( August 01, 2017 [www.gamasutra.com](?elq_mid=79560&elq_cid=22018255&elqTrackId=427a662ab2d84bec881685a071ac7b74&elq=a286ae049c6b4dc99a462ad46f3db800&elqaid=79560&elqat=1&elqCampaignId=27456) [t]( [f]( ADVERTISEMENT Top!Top?elq_mid=79560&elq_cid=22018255 TOP STORIES [img] [What's the ideal time frame for announcing your release date?]( ?elq_mid=79560&elq_cid=22018255&elqTrackId=9448b1040f584521b81303512c367156&elq=a286ae049c6b4dc99a462ad46f3db800&elqaid=79560&elqat=1&elqCampaignId=27456) [img] [Blog: How we developed Robust AI for DwarfCorp]( ?elq_mid=79560&elq_cid=22018255&elqTrackId=41dea9272df2446689fd8bf3502fbe2b&elq=a286ae049c6b4dc99a462ad46f3db800&elqaid=79560&elqat=1&elqCampaignId=27456) [img] [EA confirms BioWare Montreal is merging with Motive]( ?elq_mid=79560&elq_cid=22018255&elqTrackId=3bc63f5bdbfa497c8809bd3d2eda5425&elq=a286ae049c6b4dc99a462ad46f3db800&elqaid=79560&elqat=1&elqCampaignId=27456) [img] [Blog: Designing mobility in Shovel Knight: Specter of Torment]( ?elq_mid=79560&elq_cid=22018255&elqTrackId=a0874830a75c421ba726eaced6432095&elq=a286ae049c6b4dc99a462ad46f3db800&elqaid=79560&elqat=1&elqCampaignId=27456) [img] [Sales up by 5.4 percent in Sony's games division]( ?elq_mid=79560&elq_cid=22018255&elqTrackId=bb04ae56213e4dd4a2204c890e8d907e&elq=a286ae049c6b4dc99a462ad46f3db800&elqaid=79560&elqat=1&elqCampaignId=27456) [img] [Blog: Understanding the rise of HTML5]( ?elq_mid=79560&elq_cid=22018255&elqTrackId=dd2f6eb09da34af1b43cf8e1db796c56&elq=a286ae049c6b4dc99a462ad46f3db800&elqaid=79560&elqat=1&elqCampaignId=27456) LATEST UPDATES [img] [Learn about innovative ways VR is being used in healthcare at VRDC Fall 2017!]( ?elq_mid=79560&elq_cid=22018255&elqTrackId=78bd44f47bb745c081a26e4ddb94f10d&elq=a286ae049c6b4dc99a462ad46f3db800&elqaid=79560&elqat=1&elqCampaignId=27456) [img] [Walden, A Game and Everything honored at Games for Change Awards]( ?elq_mid=79560&elq_cid=22018255&elqTrackId=0fd2993215f948a895bcb945bcd8a062&elq=a286ae049c6b4dc99a462ad46f3db800&elqaid=79560&elqat=1&elqCampaignId=27456) [img] [Blog: Why documentation is a necessary evil]( ?elq_mid=79560&elq_cid=22018255&elqTrackId=426b895272484f06ade34587ef777ed1&elq=a286ae049c6b4dc99a462ad46f3db800&elqaid=79560&elqat=1&elqCampaignId=27456) [img] [EA confirms BioWare Montreal is merging with Motive]( ?elq_mid=79560&elq_cid=22018255&elqTrackId=86f9ee9860ab49e28a7a459e5156898a&elq=a286ae049c6b4dc99a462ad46f3db800&elqaid=79560&elqat=1&elqCampaignId=27456) [img] [Sales up by 5.4 percent in Sony's games division]( ?elq_mid=79560&elq_cid=22018255&elqTrackId=5947c60c27964de2be163cf25372e6c1&elq=a286ae049c6b4dc99a462ad46f3db800&elqaid=79560&elqat=1&elqCampaignId=27456) [img] [What's the ideal time frame for announcing your release date?]( ?elq_mid=79560&elq_cid=22018255&elqTrackId=547ebafacc68418894db8660cacfd4bf&elq=a286ae049c6b4dc99a462ad46f3db800&elqaid=79560&elqat=1&elqCampaignId=27456) [img] [Blog: How we developed Robust AI for DwarfCorp]( ?elq_mid=79560&elq_cid=22018255&elqTrackId=cfda23bfe61742ef81ad3be7aebf1862&elq=a286ae049c6b4dc99a462ad46f3db800&elqaid=79560&elqat=1&elqCampaignId=27456) [img] [Blog: Understanding the rise of HTML5]( ?elq_mid=79560&elq_cid=22018255&elqTrackId=3b803d6b353a4d7dbe2bcc9f2649491c&elq=a286ae049c6b4dc99a462ad46f3db800&elqaid=79560&elqat=1&elqCampaignId=27456) [img] [Obituary: BioWare game designer Corey Gaspur]( ?elq_mid=79560&elq_cid=22018255&elqTrackId=3c89428d27e646cfbc873b6cca6778e0&elq=a286ae049c6b4dc99a462ad46f3db800&elqaid=79560&elqat=1&elqCampaignId=27456) [img] [Obituary: Game designer and writer Paul Robinson]( ?elq_mid=79560&elq_cid=22018255&elqTrackId=3d886018aef149d2b962a2df84f6590f&elq=a286ae049c6b4dc99a462ad46f3db800&elqaid=79560&elqat=1&elqCampaignId=27456) - [Released after 6+ years, Epic's Fortnite surpasses 500k sales in first day]( ?elq_mid=79560&elq_cid=22018255&elqTrackId=39d4265c2fd04534841ec9f92490e370&elq=a286ae049c6b4dc99a462ad46f3db800&elqaid=79560&elqat=1&elqCampaignId=27456) - [Video: Bending physics engines to your will for fun and profit]( ?elq_mid=79560&elq_cid=22018255&elqTrackId=9049d07320b246adb1458e7ceddf4b62&elq=a286ae049c6b4dc99a462ad46f3db800&elqaid=79560&elqat=1&elqCampaignId=27456) - [Pyre devs explore why small, 'dumb' touches lead to memorable games]( ?elq_mid=79560&elq_cid=22018255&elqTrackId=abbebd07041d4c1e9f3675def65678de&elq=a286ae049c6b4dc99a462ad46f3db800&elqaid=79560&elqat=1&elqCampaignId=27456) - [Get a job: Phosphor Games Studio is hiring Unreal Engine and Game Programmers]( ?elq_mid=79560&elq_cid=22018255&elqTrackId=dda47a5a4cfa4dd1bb3d53be10152001&elq=a286ae049c6b4dc99a462ad46f3db800&elqaid=79560&elqat=1&elqCampaignId=27456) - [Playerunknown's Battlegrounds claims record for most peak players in a non-Valve game]( ?elq_mid=79560&elq_cid=22018255&elqTrackId=e8fac027b2fb44d68c8e8009c1ba0019&elq=a286ae049c6b4dc99a462ad46f3db800&elqaid=79560&elqat=1&elqCampaignId=27456) - [Don't Miss: Building game mechanics to elevate narrative in Oxenfree]( ?elq_mid=79560&elq_cid=22018255&elqTrackId=052d7675b13143738a5b8da09d75b5af&elq=a286ae049c6b4dc99a462ad46f3db800&elqaid=79560&elqat=1&elqCampaignId=27456) - [Valve takes on the task of making Dota 2 a newcomer-friendly MOBA]( ?elq_mid=79560&elq_cid=22018255&elqTrackId=ec0317f3effb44e583e851b00d56a857&elq=a286ae049c6b4dc99a462ad46f3db800&elqaid=79560&elqat=1&elqCampaignId=27456) - [Blog: Analyzing and understanding player motivation - Part 2]( ?elq_mid=79560&elq_cid=22018255&elqTrackId=7fd3d9a4657644e9a1490d3b9f11e77d&elq=a286ae049c6b4dc99a462ad46f3db800&elqaid=79560&elqat=1&elqCampaignId=27456) - [Dynasty Warriors dev Koei Tecmo partners with AI specialist Heroz]( ?elq_mid=79560&elq_cid=22018255&elqTrackId=6ee5996cb8ce4465be34bbbcb7befa86&elq=a286ae049c6b4dc99a462ad46f3db800&elqaid=79560&elqat=1&elqCampaignId=27456) - [Blog: Some general tips for working with Git]( ?elq_mid=79560&elq_cid=22018255&elqTrackId=18d052f3bc634f0db13145ed7ba0f809&elq=a286ae049c6b4dc99a462ad46f3db800&elqaid=79560&elqat=1&elqCampaignId=27456) [More Updates >>]( ADVERTISEMENT Right1!Right1?elq_mid=79560&elq_cid=22018255 ADVERTISEMENT Right2!Right2?elq_mid=79560&elq_cid=22018255 ADVERTISEMENT Middle!Middle?elq_mid=79560&elq_cid=22018255 FEATURED BLOGS [img] [Kickstarter and Games – 2017 mid-year status update]( .php?elq_mid=79560&elq_cid=22018255&elqTrackId=c849959674d541b988d0374b273b43a4&elq=a286ae049c6b4dc99a462ad46f3db800&elqaid=79560&elqat=1&elqCampaignId=27456) By [Thomas Bidaux]( [img] [Internal game jams: Can you make them work for your studio?]( By [Ben Britten]( [img] [Climbing an impossible mountain: the struggles of making a game alone]( By [Ed Kay]( [img] [Game Producer Voodoo]( By [Timothy Ryan]( [img] [Pricing games is hard!]( By [Byron AtkinsonJones]( [More Blogs >>]( Featured Employers [advertisement]( 2K United States [SENIOR SERVER ENGINEER]( [advertisement]( Vicarious Visions / Activision United States [Sr. Technical Designer - Combat - Destiny]( Job Listings for Today Insomniac Games: United States [Engine Programmer]( Gamehouse: Netherlands [Senior Game Designer]( Gameloft Barcelona: Spain [Senior Producer]( Secret Location: Canada [Art Director, Games]( Visual Concepts: United States [DevOps ENGINEER]( Visual Concepts: United States [SENIOR SOFTWARE ENGINEER - GRAPHICS]( [More Job Listings >>]( ABOUT About the UBM Tech Game Network A core provider of essential information to the professional game industry, the UBM Tech Game Network offers market-defining content, and drives community through its award winning lineup of print, online and event products and services. These include Game Developers Conference, the Webby Award-winning Gamasutra.com, IndieGames.com, the Game Advertising Online ad network, the Game Developers Conference(tm) Next, the Game Developers Conference(tm) Europe, the Game Developers Conference(tm) China, GDC Vault, GameCareerGuide.com, the Independent Games Festival and Summit, and the Game Developers Choice Awards. To learn more, visit [ubmgamenetwork.com](?elq_mid=79560&elq_cid=22018255&elqTrackId=e1ebae573b5644a2b088a10f20ae7699&elq=a286ae049c6b4dc99a462ad46f3db800&elqaid=79560&elqat=1&elqCampaignId=27456) [ADVERTISE WITH US](mailto:Sales@gamasutra.com) [View Web Version]( [f]( [t]( [UNSUBSCRIBE]( Gamasutra c/o UBM Tech Game Network 303 Second Street, South Tower, 9th floor, Suite 900 San Francisco, CA 94107 You have subscribed as: {EMAIL}. You have received this email because you have previously expressed interest in receiving E-Mail Newsletters from Gamasutra.com. © UBM Tech 2017. All Rights Reserved. [Privacy Policy]( [UBM Tech]