Prepare for programmatic shifts in 2024; Is GEO the new SEO?

Plus: How deal-seeking, digital grocery shopping, and other 2023 trends shaped ecommerce in 5 charts [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis DECEMBER 20, 2023 | By Sara Lebow, Arielle Feger, Becky Schilling, and Meaghan Yuen A leak of old mobile games and apps has been [discovered]( on the Internet Archive, allowing enthusiasts to dig through old versions of games like Angry Birds and see what the apps looked like in 2012. Have the birds gotten angrier? Or have they resolved some of their anger since 2012? Was this email forwarded to you? Sign up [here](. TOP STORY [Preparing for 2024’s programmatic ad trends and predictions]( The past decade saw programmatic ads diversify and become more mobile-dominated. Looking ahead, our analysts believe technology will continue to influence the programmatic ad channel. Addressability, driven by the impending demise of third-party cookies, will drive a surge in alternative identity solutions; ad tech will face consolidation fueled by demands for transparency and control; and AI will open advanced targeting and measurement capabilities. [Keep reading]( NEWS AND VIEWS [Is Generative Engine Optimization the new SEO?]( Our view: Researchers are proposing a GEO framework that will help marketers and publishers as generative AI search develops. SEO isn’t going anywhere anytime soon, but it’s important to consider how tech like Google’s Search Generative Experience will change optimization techniques. [How 5 very specific 2023 social media predictions from our analysts held up]( Our view: Creator funds are history. Search ads on Meta and TikTok are the new normal. See what else our analysts got right—and where they missed the mark. [How rising streaming prices will reshape entertainment choices in 2024]( Our view: For consumers, price hikes are music to no one’s ears. But despite grumblings about rising costs, data shows that, even during tough times, consumers are unlikely to cut off access to entertainment. ANALYSIS [How deal-seeking, digital grocery shopping, and other 2023 trends shaped ecommerce in 5 charts]( US ecommerce sales will grow 9.3% to reach $1.137 trillion in 2023, per our forecast, thanks to cost-conscious consumers looking for better deals and an increasing number of digital grocery buyers. As 2023 wraps up, ecommerce will go out on a high note, with online holiday sales growth outpacing brick-and-mortar sales. [How deal-seeking, digital grocery shopping, and other 2023 trends shaped ecommerce in 5 charts ]( [Keep reading]( THINGS TO KNOW 🤖 [8 predictions for AI in 2024]( 🙌 [Agencies are tackling generative AI, but with a little help]( 🥚 [In coming elections, brands won’t get by on eggshells]( 🕸️ [2023 in social media: The case for the fediverse]( 🦸 [TikTok ‘super accounts’ are given special status]( PODCAST [Behind the Number: Reimagining Retail]( 2023 Retail awards—The most must-visit store, the retailer you need to know, and the comeback story of the year. Tune in on [Apple Podcasts](, [Spotify](, [YouTube](, or wherever you listen to podcasts. [Follow us on Instagram.](Behind the Numbers is made possible by Affinity Solutions. [Listen in]( THE BIG QUESTION Bye, Buddy! Warner Bros. Discovery is celebrating 20 years since the movie “Elf” was released with what activation? A) A Buddy the elf Elf on the Shelf B) A Roblox experience C) A sweepstakes to visit Santa’s workshop D) A release of the extended director’s cut [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](