'It's a mix of fear, frustration': Confessions of a magazine editor

World's biggest football clubs rethink Facebook Live, Conde Nast is using Instagram and Facebook to sell mugs and beach towels, Cashless in China, [Digiday Daily] "[The competition] is killing us": In the [latest installment of our Confessions series]( a magazine editor talks about the "institutional arrogance" holding the publication back as it tries to make the digital transition. After Facebook stopped paying them to produce live videos earlier this year, some of the world's biggest football clubs are [contemplating greater investments]( in Instagram, YouTube and in-house channels. Conde Nast's approach to marketing for its [relaunched digital store]( involves targeting subscribers on Instagram, driving purchases directly from its brands' owned and operated sites and using its research team to find new audience segments to target with offers. In China, mobile payment services [WeChat Pay and Alipay]( are ubiquitous, contributing to the decline of cash. Subscribe to Digiday+ to learn about their global expansion. "There is definitely more smoke than fire in the marketplace right now." Although artificial intelligence is growing in popularity, its usage in advertising [remains limited]( to niche areas. From Best Product Launch to Best Use of Mobile, there's a category for every innovation in this year's Digiday Awards. [Find out more and submit before next Thursday's extended deadline](.   ['It's a mix of fear, frustration': Confessions of a magazine editor]( Lucia Moses A traditional media company editor laments the “institutional arrogance” that holds one company back. [World's biggest football clubs rethink Facebook Live]( Seb Joseph Football clubs weigh the future of live video on Facebook. Advertisement   [How AI will transform every job in media, not just the ones you expect]( Sponsored Content GumGum Artificial intelligence has been part of the zeitgeist for decades, but now that the technology is moving into the media and marketing mainstream. We spoke to Thomas Prommer, managing director of technology at Huge, to learn how it will transform the way publishers and marketers work. Sponsored content by GumGum [Conde Nast is using Instagram and Facebook to sell mugs and beach towels]( Max Willens For its newly relaunched store, Conde Nast is tapping its brands’ reach on social platforms and posting shoppable content on their owned and operated sites. [Cashless in China]( Digiday Editors Our reporter is back from two weeks in China, where she found that cash is rapidly disappearing. [The living room big screen: How marketers reach audiences with connected TV]( Sponsored Content AppNexus More than half of all Americans will soon own a connected TV device. Marketers will soon be able to target digital audiences at scale with customized messaging on the big screen in the living room. The precision of digital finally meets the impact of high-definition creatives for the most coveted audiences. Sponsored content by AppNexus [Webinar: The ad-blocker balancing act]( Sponsored Content Instart Logic With ad-blocker penetration approaching 25 percent in North American and 40 percent in Europe, restoring publisher rights and revenues has become a top of mind issue for most digital media and advertising executives. Join a panel of executives from leading publishers for an informative webinar. Sponsored by Instart Logic. Advertisement     [Careers Title](   July 26, 2017 [Supervisor, Digital Media Planning]( Ayzenberg Pasadena, CA   July 25, 2017 [Sr. UX Designer]( PulsePoint New York, NY   July 25, 2017 [Sales Director, Media]( Brightcove New York City, NY     [ALL CAREERS](     [Events Title]   June 5, 2017 [Tearsheet Money Conference]( New York City   [Digiday Signal Awards](   LAST CHANCE DEADLINE: July 14, 2017 [Digiday WorkLife Awards](     [ALL EVENTS](     [Digiday]( 26 Mercer Street New York, NY, 10013 [Privacy Policy]( [Update Profile]( [Manage Subscriptions]( If you believe this has been sent to you in error, please safely [unsubscribe]( Did someone forward you this email? [You can subscribe for yourself here](. [View in your browser](