Advertisers warm to Amazon's increasing ad pitch

How Best Buy is holding its own in an Amazon world, ‘Beware of the kinks’: Confessions of an ad buyer swindled by fraudsters, Millennial pink: A timeline for the color that refuses to fade, [Digiday Daily] Brands and agencies are getting the sense that [Amazon will go all-in on advertising](. Amazon has pledged to become an "ad platform leader" for advertisers that provides "best-in-class service." Best Buy's net income increased from a loss of $433 million in fiscal year 2013 to a $1.2 billion profit in fiscal year 2017. Here's [what the retailer did to orchestrate its turnaround]( in a world Amazon increasingly dominates. "[Fraud is] definitely happening, but we aren't living in some kind of advertising war zone." In the [latest installment of our Confessions series]( an ad buyer talks about cleaning up the mess left by scammers. From clothes to food, millennial pink is everywhere. Although the term "millennial pink" may have been coined around 2016, the color isn't new. Here's [how the hue has evolved]( since the 1950s. HuffPost decided to shift the focus of its Facebook Messenger bot, which was created to keep readers updated on Donald Trump, because it wasn't getting enough engagement. Now, editor-in-chief [Lydia Polgreen is curating the articles]( the bot shares. From Best Product Launch to Best Use of Mobile, there's a category for every innovation in this year's Digiday Awards. [Find out more and submit before the final deadline this Thursday.](   [Advertisers warm to Amazon's increasing ad pitch]( Seb Joseph Amazon is targeting advertisers in a bigger way, as growing conversations with marketers would suggest. [How Best Buy is holding its own in an Amazon world]( Yuyu Chen Best Buy is fighting back against Amazon by emphasizing in-store customer service. Advertisement   [Disconnecting from display: Mobile apps need tailored quality solutions]( Sponsored Content OpenX For all that publishers have done to tailor their advertising game plans for mobile apps, it's shocking that many of them are still combatting in-app inventory quality issues with the same strategies they use in desktop advertising. Though brand safety, viewability and fraud are problematic for both desktop and mobile publishers, these problems materialize in different ways depending on the channel and app quality concerns need their own solutions. Sponsored content by Open X ['Beware of the kinks': Confessions of an ad buyer swindled by fraudsters]( Ross Benes “There is a lot of gray area. And that's part of what makes it so hard about talking about this.” [Millennial pink: A timeline for the color that refuses to fade]( Ilyse Liffreing The hue has evolved from the pastel kitchens of the 1950s to androgynous clothing today. [Mastering identity mapping of the connected consumer]( Sponsored Content 4INFO This white paper offers a better understanding of the importance of identity mapping and how brands can implement it to improve their competitive trajectory. Sponsored by 4INFO. [Webinar: The ad-blocker balancing act]( Sponsored Content Instart Logic With ad-blocker penetration approaching 25 percent in North American and 40 percent in Europe, restoring publisher rights and revenues has become a top of mind issue for most digital media and advertising executives. Join a panel of executives from leading publishers for an informative webinar. Sponsored by Instart Logic. Advertisement     [Careers Title](   July 27, 2017 [Social Media Producer – CNET]( CBS Interactive San Francisco, CA   July 27, 2017 [Programmatic Revenue Analyst]( Adtaxi Denver, CO   July 26, 2017 [Supervisor, Digital Media Planning]( Ayzenberg Pasadena, CA     [ALL CAREERS](     [Events Title]   January - December [2017 Calendar]( 2017   June 5, 2017 [Tearsheet Money Conference]( New York City   [Digiday Signal Awards](     [ALL EVENTS](     [Digiday]( 26 Mercer Street New York, NY, 10013 [Privacy Policy]( [Update Profile]( [Manage Subscriptions]( If you believe this has been sent to you in error, please safely [unsubscribe]( Did someone forward you this email? [You can subscribe for yourself here](. [View in your browser](