'Playing defense': Allied or not, news orgs face uphill battle against the duopoly

'Views can happen by accident': Publishers are thinking more about watch time -- and YouTube, Gwyneth Paltrow on building a lifestyle media brand: 'It has to mean something', 'Don't take away our 15s': Advertisers scramble to meet the platforms' new formats, [Digiday Daily] "Herding cats is easier": Newspaper trade association News Media Alliance is leading an effort to negotiate with the duopoly for better terms around data, ad revenue and subscription offerings. But those in the industry [have their doubts]( about the initiative. YouTube prioritizes watch time when promoting and recommending videos on its platform. Publishers are [thinking more about the metric]( as they expand into longer-form content and Facebook starts prioritizing longer videos. In the latest issue of Digiday magazine, Gwyneth Paltrow shares [what she's learned from Goop]( and reveals why the brand is launching a quarterly magazine. Subscribe to Digiday+ to read the interview. "Change in the ad ecosystem takes time." Even in 2017, many advertisers are still focused on the 30-second spot and [aren't set up to adapt]( to the new ad formats Facebook and Google have introduced. The Economist is revamping the comments section on its site with the hope that insightful conversations will occur there. Here's [how the publisher is using Quora]( to do this. Looking for your next career move? [Check out the open jobs on Digiday Careers](. Anticipating your customer needs at any time. Swooping in with the right message in the right environment. The marketer's dream is finally being realized in [a new wave of intelligent customer interactions](. Sponsored by IBM.   ['Playing defense': Allied or not, news orgs face uphill battle against the duopoly]( Lucia Moses The news industry wants to negotiate better terms with Google and Facebook, but it would face big regulatory, business model and leverage hurdles. ['Views can happen by accident': Publishers are thinking more about watch time -- and YouTube]( Sahil Patel Views matter to video publishers. But so does watch time — which is great news for YouTube. Advertisement   [Mastering identity mapping of the connected consumer]( Sponsored Content 4INFO This white paper offers a better understanding of the importance of identity mapping and how brands can implement it to improve their competitive trajectory. Sponsored by 4INFO. [Gwyneth Paltrow on building a lifestyle media brand: 'It has to mean something']( Jessica Schiffer Paltrow started Goop as a newsletter in 2008 and has since expanded the company to include commerce, product lines and books. ['Don't take away our 15s': Advertisers scramble to meet the platforms' new formats]( Lucia Moses As platforms roll out new, shorter ad formats, advertisers wedded to the 30- and 15-second ad have to adjust. ["Pursue the creative part of the job:" How automation is changing the marketer's role]( Sponsored Content Turn There's never been more pressure for marketers to know every part of the marketing process-from analyzing metrics to coming up with Cannes Lions-winning creative ideas. Metrics and ROI are crowding out the creative aspect of the job but AI offers a solution. Sponsored content by Turn [Webinar: The ad-blocker balancing act]( Sponsored Content Instart Logic With ad-blocker penetration approaching 25 percent in North American and 40 percent in Europe, restoring publisher rights and revenues has become a top of mind issue for most digital media and advertising executives. Join a panel of executives from leading publishers for an informative webinar. Sponsored by Instart Logic. Advertisement     [Careers Title](   July 10, 2017 [Sales Director – Thought Catalog]( Thought Catalog New York, NY   July 10, 2017 [Front End Developer]( Chic Insights Calgary, Canada (can be remote to address opportunities in Los Angeles)   July 7, 2017 [Marketing Manager]( WHOSAY New York, NY     [ALL CAREERS](     [Events Title]   January - December [2017 Calendar]( 2017   June 5, 2017 [Tearsheet Money Conference]( New York City   LAST CHANCE DEADLINE: July 14, 2017 [Digiday WorkLife Awards](     [ALL EVENTS](     [Digiday]( 26 Mercer Street New York, NY, 10013 [Privacy Policy]( [Update Profile]( [Manage Subscriptions]( If you believe this has been sent to you in error, please safely [unsubscribe]( Did someone forward you this email? [You can subscribe for yourself here](. [View in your browser](