Facebook is getting ready to test paid subscriptions with publications

'Elephant in the room': Agencies are rolling out Amazon service units, Ian Rogers, LVMH’s chief digital officer: 'We sell culture, and the culture’s changed', French publishers are joining forces to take on Google and Facebook, [Digiday Daily] Facebook is moving forward with [plans to let people subscribe to publications]( through Instant Articles, with the goal to start testing the subscription tools with a small group of publishers at the end of the year. Agencies are rolling out [Amazon-focused service units to clients](. But because of Amazon's secrecy, it remains a mystery for many agencies. "We sell culture as a prerequisite to selling product": [LVMH's Ian Rogers]( talks about the launch of e-commerce site 24 Sevres and the future of fashion brands in the latest issue of Digiday magazine. Subscribe to Digiday+ to read the interview. Two new French publisher programmatic ad alliances, [Skyline and Gravity]( have emerged to try and compete with the duopoly. The chief digital officers of the past were something of figureheads without their own departments. But today, most large companies want the CDO to [serve a separate role]( from the CMO and sit parallel to the CEO. Aaron Luo, founder and CEO of luxury fitness bag brand Caraa, is coming to the Digiday Retail Summit to share how Caraa has found success in a saturated market. [Find out about how to join us](.   [Facebook is getting ready to test paid subscriptions with publications]( Lucia Moses The platform giant is moving toward supporting publications with metered paywalls and freemium models, but payments still have to be worked out. ['Elephant in the room': Agencies are rolling out Amazon service units]( Shareen Pathak “If Google AdWords is like a Lamborghini, this is like a slow, automatic car." Advertisement   ["Pursue the creative part of the job:" How automation is changing the marketer's role]( Sponsored Content Turn There's never been more pressure for marketers to know every part of the marketing process-from analyzing metrics to coming up with Cannes Lions-winning creative ideas. Metrics and ROI are crowding out the creative aspect of the job but AI offers a solution. Sponsored content by Turn [Ian Rogers, LVMH's chief digital officer: 'We sell culture, and the culture's changed']( Jessica Schiffer Ian Rogers turned heads in 2015 when he jumped ship from leading iTunes at Apple to join LVMH as its first chief digital officer. [French publishers are joining forces to take on Google and Facebook]( Jessica Davies Le Monde and Le Figaro have paired up to offer a scaled digital ad proposition, and 15 other publishers are pooling audience data to rival the duopoly. [Webinar: The ad-blocker balancing act]( Sponsored Content Instart Logic With ad-blocker penetration approaching 25 percent in North American and 40 percent in Europe, restoring publisher rights and revenues has become a top of mind issue for most digital media and advertising executives. Join a panel of executives from leading publishers for an informative webinar. Sponsored by Instart Logic. [Nine steps to implementing cross-channel attribution]( Sponsored Content LiveRamp LiveRamp interviewed some of the leading experts in attribution at Nielsen Catalina Solutions, Google Attribution 360, MasterCard Advisors, comScore, and more to pull together the nine steps you need to take to prepare your organization, implement cross-channel attribution and start seeing success. Sponsored by LiveRamp. Advertisement     [Careers Title](   July 7, 2017 [Marketing Manager]( WHOSAY New York, NY   July 7, 2017 [Marketing Manager, Brand and Retail Activation]( Rent the Runway New York, NY   July 6, 2017 [Event Coordinator]( Digiday New York, NY     [ALL CAREERS](     [Events Title]   January - December [2017 Calendar]( 2017   January - December [2018 Calendar]( 2018   June 5, 2017 [Tearsheet Money Conference]( New York City     [ALL EVENTS](     [Digiday]( 26 Mercer Street New York, NY, 10013 [Privacy Policy]( [Update Profile]( [Manage Subscriptions]( If you believe this has been sent to you in error, please safely [unsubscribe]( Did someone forward you this email? [You can subscribe for yourself here](. [View in your browser](