Snapchat looms large at Cannes

  This is the first installment of Digiday's Daily Cannes Briefing, our essential guide to what's making news, what's hot and what's overheard on the Croisette. To sign up and receive it every day this week at 6 a.m. Cannes time (midnight eastern), head to [digiday.com/cannesemail](.  [Digiday - In case you missed it] presented by   State of Mind Welcome to Cannes. Are you hung over? You are doing this all wrong. Cannes is about pacing yourself. Take a nap this afternoon, and lay off the rosé until at least 6 p.m. Here's a look at the day ahead. Snapchat takes it to a new level Facebook, YouTube and Twitter have all shelled out for beach spaces and have scheduled a series of panels and events throughout Cannes. Snap, once again, is forging a different path. The newly-public company has erected a yellow ferris wheel right outside Le Palais. It's called "Le Grande Roul" and is open to both delegates and the public. People using the wheel are being asked to share their experience on Snap. And to round it all out, there's a vending machine next to the ferris wheel where one can buy Spectacles. It's a brazen and unique move by Snap, but conventional (for them). Last year, the company placed the biggest billboard in town right in front of the Palais to get everyone's attention, but did most of its work inside a secret meeting space blocked by a black gate and multiple security guards. Secrecy seems to be the motto once again for Snap, which hasn't disclosed many details to media partners and ad buyers on its Cannes agenda. Once again, there's a secret meeting space, where the company has vaguely promised to talk about "expanding the work and partnerships" it has with clients, said one ad buyer. There is also an "after-dark" party on Monday night (anyone who wants to smuggle me in, it's sahil@digiday.com).   --------------------------------------------------------------- "It strikes me as a bit odd in contrast with some of the other partners who have been really proactive and detailed about Cannes," said one agency source. "Facebook, for example, specifically outlined what several different types of meetings with them could look like — from talking about Instagram specifically, to Messenger, to reaching people in emerging markets on mobile, and more." ---------------------------------------------------------------   Following a much-hyped IPO, Snap has continued to struggle with growing daily users for Snapchat, which is being ruthlessly copied by Facebook's family of companies — most notably with Instagram. With a new self-serve ad option and other products that allow advertisers of all sizes to buy Snapchat ads, Snap is hell-bent on getting more advertisers to use its platform. And with most of the advertising industry boozing and schmoozing for a week in Cannes, a big yellow ferris wheel is certainly one way to stick out. Let's just hope it doesn't break down. Recharge - Breakfast suggestion:Le Petit Paris, on the Rue des Belges behind the Majestic, is quiet, other than the ubiquitous scooters. It's not as scene-y as the Carlton Terrace. - Here's Eater's list of ["essential" Cannes restaurants](. - Download [Digiday's Cannes Survival Guide](. Get Smart - The Economist is rolling out CMOs all week. Starting out: Deloitte's Diana O'Brien, Mastercard's Raja Rajamannar and Samsung's Marc Mathieu at 10:30am at The Economist's beach. - The New Yorker's David Remnick is talking fake news at the Palais at 1 p.m. - At 2 p.m. OMD is hosting The New York Times CEO Mark Thompson and HuffPost editor-in-chief Lydia Polgreen to talk "the great divergence" of a world of haves and have-nots. - YouTube's Susanne Daniels is talking ad-supported TV shows at the Palais at 3 p.m. Talking Points We previewed Cannes with the week's top talking points. Here are a few key ones: - Spotlight on brand safety In the aftermath of the YouTube ad crisis, fake news, O'Reilly, Megyn Kelly and much more, brands are going to make loud and clear they want more control. - Battle of the platforms Cannes is a good place to take stock at how the platforms are positioning themselves against one another. For five days, they have to stop pretending they're media businesses. - WTF Trump Expect America's president to loom large — and to get plenty of grief. Needless to say, the Cannes crowd is not a MAGA crowd. The Digiday Cannes Glossary: What it really means - Cabanas: low-end ad tech - Carlton Terrace: old, drunk, lecherous ads guys - Creativity: ads - Croisette: scooter hellscape - Cyber: digital ads - Dinner: Six-hour bacchanal - Film: video ads - Ideas: ads - Inspiration: ads - Gutter Bar: young, drunk, lecherous ad guys - Marina: ad tech - Palais: ads - Sessions: Talking about ads - The work: ads - Yachts: Fancy ad tech Reading List - Sahil Patel and Shareen Pathak [took a deep dive into the world of MediaLink]( the industry power broker that's a fixture at Cannes. - Seb Joseph checks in with [how consultancies like Deloitte and Accenture are using Cannes]( to buff up their marketing credentials, naturally to the distress of that hardy band of Cannes creativity purists.   We have a hotline for Cannes Confessions. Text or phone in yours +1 855-LE-TRUTH (+1 855-538-7884). Cannes After Dark Everyone has front loaded their activities, it seems. It's like how states try to jump in front of each other during the presidential primaries. Some highlights: - The IAB's having a cocktail. Forecast calls for heavy ad tech. - Vox Media is hosting a private dinner at swank villa, featuring P&G chief brand officer Marc Pritchard. (More tomorrow on the scene there.) - AOL is celebrating swallowing Verizon with a Stevie Nicks concert at 9p.m. at the Palm Beach. [Digiday]( 26 Mercer Street New York, NY, 10013 [Privacy Policy]( [Update Profile]( [Manage Subscriptions]( If you believe this has been sent to you in error, please safely [unsubscribe]( Did someone forward you this email? [You can subscribe for yourself here](. [View in your browser](