BuzzFeed CEO Jonah Peretti talks Facebook Live and Ivanka Trump

Inside Oculus Story Studio, Facebook's Pixar clone for VR short films, Four main obstacles brands have to adopting VR, 'It's all powerful and it knows it': Publishers reveal their biggest challenges with Facebook, [get_the_title] [Digiday Japan caught up with BuzzFeed CEO Jonah Peretti] to discuss international expansion, the struggles publishers have with monetizing their digital content, BuzzFeed's reliance on Facebook and his infamous Ivanka Trump tweet. We take[a look inside Oculus Story Studio], the 25-person unit at Facebook-owned Oculus VR focused on bringing narrative films to virtual reality. Still, for all of the buzz around VR right now, [marketers still aren't so sure what it means for their brands] just yet. It's Facebook's world and digital media companies are just living in it. At Digiday's Publishing Summit in Nice we rounded up top tier digital media executives in the room to ask them [what their biggest challenge is with Facebook]. A number of U.K. brands have realized they have [a financial incentive to hire "mental health first aiders"] — people who can spot and assist staffers experiencing emotional distress: Stress accounted for 45 percent of sick days there last year. Vogue entered the Mid East market Tuesday. Our sister site Glossy[spoke with Vogue Arabia publisher, Shashi Menon]: "Launching Vogue is about elevating the authentic and positive stories about what's happening in the region." Join us today at 1pm EST/10am PST to learn 5 strategies to [improve your agency-client creative process] and start making better work faster. Can't make it? Register anyway and we'll send you the on-demand link to the recording. Sponsored by Hightail.   [TLDR Title]   [BuzzFeed CEO Jonah Peretti talks Facebook Live and Ivanka Trump] Takushi Yoshida Whether it's through building a food-porn empire or extending its breaking-news content internationally, BuzzFeed has ambitious global expansion plans. This week, founder Jonah Peretti was promoting the company in Japan, which he claims is BuzzFeed's fastest growing international market. Digiday Japan sat down with Peretti to talk about the struggles that publishers have with monetizing their digital content, BuzzFeed's reliance on Facebook and his Ivanka Trump tweet. "The media consumption is moving to these platforms," Peretti said. "And being a closer partner with them is as important today as it was to be a closer partner with a cable network or satellite TV provider or other forms of distribution that existed in the past." [Inside Oculus Story Studio, Facebook's Pixar clone for VR short films] Sahil Patel Oculus Story Studio is a 25-person division inside Facebook-owned Oculus VR focused on bringing narrative films to virtual reality. Headed up by Pixar veterans, the studio has released two projects to date including "Henry," which became the first original VR short film to win an Emmy Award. In addition to creating content, Oculus Story Studio is creating production tools like Quill, which allows filmmakers to create VR illustrations without needing engineers. Advertisement   [With programmatic partners, two's company, but when is it a crowd?] Sponsored Content PulsePoint We've all been there. We thought we knew what we wanted at the time, and we found a partner that could provide. Maybe you found the perfect match for outstream video, or a platform that was really into native. You felt great. But time changes all things, including your programmatic proclivities. This cheeky column will show you what to look for in real programmatic partners. Sponsor content by PulsePoint. [Four main obstacles brands have to adopting VR] Lucia Moses Marketers are mesmerized with VR but less sure about how to use it in their brands’ campaigns. Top challenges to adopting VR center around the high cost, limited consumer use, measuring its effectiveness and figuring out whether there’s a valid reason to use it in the first place. "Everyone wants to be first, but they also want low-risk, so they want data and proof points,” said George Hammer of Digitas Studios. ['It's all powerful and it knows it': Publishers reveal their biggest challenges with Facebook] Lucinda Southern Facebook is all powerful and it knows it. Publishers have little choice but to play by its rules. At Digiday's Publishing Summit in Nice we asked publishers what their biggest challenge with Facebook was: unclear metrics, murky routes to monetization and unpredictable priorities were among them. [Join Digiday, The New York Times and Keywee in NYC on Thurs. for the future of publishing] Sponsored Content Keywee As part of Keywee’s efforts to bring together the New York publishing community, we are teaming up with The New York Times and Digiday to discuss how The Times approaches topics like audience development, reader engagement, and content distribution, as well as trends in digital publishing. We hope you join us this Thurs. Oct. 27 at Work-Bench offices on 5th Avenue near Union Square for cocktails and conversation. Sponsored content by Keywee. [Why big brands are hiring mental-health aides to reduce stress at work] Grace Caffyn The mindfulness boom hasn't missed brands in the U.K. A growing number have been training mental-health first-aiders to act as a first point of contact for staff who may be struggling with an "always on" digital culture. While early results indicate staff absence levels are down and brand appeal is up, experts say there's still some stigma to overcome in the C suite. [Today: Learn 5 ways to improve agency/client creative processes [webinar]] Sponsored Content Hightail Join us Today, Thurs. Oct. 27 at 1pm EST/10am PST to learn solutions for improving your collaborative creative process. You will learn how to plan for and break a creative bottleneck, how to establish a strong creative strategy, how to optimize your approval process with your agencies, freelancers and clients, and much more. Can't make it? Register anyway and we'll send you the recording afterward. Sponsored by Hightail. Advertisement     [Careers Title]   October 26, 2016 [Strategist with ambition] Bullish Inc. 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