Insider’s Nicholas Carlson on how to get 1.5 billion video views in a month

5 charts: Who the ad blockers are -- and how to get them to stop, One season down, Turner's eSports league off to a 'very successful' start, Nestle Waters launches a digital command center to collect data and market faster, For Kit and Ace, Snapchat doubles as a TV channel and customer service assistant, [Digiday Daily] 5 things you need to know [Thing 0] In just 11 months of existence, Business Insider's distributed media arm, known simply as Insider, boasts a whopping 1.5 billion -- yes, with a B -- video views in a single month. [Insider editor-in-chief Nicholas Carlson tells us how]. [Thing 1] The most active users of ad blockers tend to be makes under 34, but they're also the most willing to turn them off -- under the right circumstances. These five charts outline who these ad blockers are [and how to get them to stop]. [Thing 2] This spring, Turner launched its own eSports league. Now closing out its first season, ELeague is picking up an audience [across TV and digital]. [Thing 3] Kit and Ace believes that young people are using Snapchat the way the rest of us do television. So the luxury retailer has been building its following organically on the platform[through original TV-style episodes]. [Insider's Nicholas Carlson on how to get 1.5 billion video views in a month] [Insider's Nicholas Carlson on how to get 1.5 billion video views in a month] Brian Morrissey In just 11 months, Business Insider’s lifestyle brand Insider has amassed 1.5 billion video views, mostly thanks to autoplay in the Facebook feed. Insider editor-in-chief Nicholas Carlson boasts that one-third of those views are for over 30 seconds — and pieces Insider has done have led to people taking actions in the real world. Insider’s focus is on uplifting content and people who “seize life.” [5 charts: Who the ad blockers are -- and how to get them to stop] Jemma Brackebush New research shows two-thirds of U.S. consumers using ad blockers could be convinced to uninstall the software, under certain conditions. Consumers turn on ad blockers when content is blocked or slowed, and the biggest users are men between 18 and 34 years old. But research shows if ads are less intrusive or if publishers personalize messages to highlight they need revenue from advertising, people are willing to listen. “They’re willing to turn them off for a better ad exchange,” said Alanna Gombert, gm of the IAB’s tech lab. Advertisement [Survey: Which new publisher technologies are getting results?] [Survey: Which new publisher technologies are getting results?] Sponsored Content Rocket Fuel [Digiday Agency Summit] [Digiday Agency Summit] October 23 - 25, 2016 [One season down, Turner's eSports league off to a 'very successful' start] Sahil Patel People watched 800 million minutes of ELeague content across the first nine weeks of the Turner Sports-owned eSports league's inaugural season. On TBS, the league's averaging 271,000 viewers, which is a fraction of what the NFL and NBA get but is on the high end of the fledgling eSports industry. Also encouraged by the fact that it's bringing new viewers to TBS, Turner Sports remains committed to ELeague with new tournaments planned in the future. [Nestle Waters launches a digital command center to collect data and market faster] Tanya Dua Nestl? Waters is the latest brand to set up a full-time digital lab of its own, aimed at improving personalized digital communications with its consumers and building an engaged digital community around its brands. The "Consumer Engagement Center," built in partnership with Salesforce, is housed in the latter's New York City office, and will serve Nestl? Waters brands such as Pure Life, Poland Spring, Perrier and S. Pellegrino. “What we're trying to do is not just do brand campaigns, but have two-way conversations, nurture communities and really be a companion to our consumers,” said Antonio Sciuto, CMO of Nestl? Waters North America. [Increase your average time on page and return visits with social content] Sponsored Content Crowdynews Social media accounts for an increasing share of news discovery and consumption, and its importance is still growing. Some news providers view these trends as a threat - but others are attracting and retaining customers through new social media curation technologies, transforming how traditional and social media complement each other online. Sponsor content by Crowdynews. [For Kit and Ace, Snapchat doubles as a TV channel and customer service assistant] Yuyu Chen Online clothing retailer Kit and Ace has been growing its Snapchat following and engagement organically through TV-like content series and customer service. "Snapchat is replacing TV in some segments," said Braden Hoeppner, head of e-commerce for Kit and Ace. "The platform is moving towards episode-based content, where people want to come back and watch snaps periodically." [How Hilton is using VR cousins like 360° video to reach ] Sponsored Content Opera Mediaworks Hilton Worldwide is doing what hospitality advertisers have attempted for decades: It’s giving consumers a real feel for an exotic location as they consider booking - and driving reservations with immersive ad experiences. The technology at the heart of this new approach? Virtual reality. Does this mean VR and its close cousin, 360-degree video, finally have a place in the marketing mix? Geraldine Calpin, chief marketing officer at Hilton Worldwide, spoke with Digiday about the opportunity the hospitality brand sees in virtual. Sponsor content by Opera Mediaworks. 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