How Reset Digital's new programmatic marketplace aims to help Black-owned newspapers sustainably grow

Reset Digital’s CEO Charles Cantu discusses how his company is working with the NNPA to build a new revenue stream for Black-owned publications. February 21, 2023 How Reset Digital's new programmatic marketplace aims to help Black-owned newspapers sustainably grow Reset Digital's CEO Charles Cantu discusses how his company is working with the NNPA to build a new revenue stream for Black-owned publications in the [latest episode of the Digiday Podcast](. Additional coverage: - As more esports journalists strike out on their own, [it's becoming increasingly clear]( that readers looking for the hard-hitting stuff are now best-served by going directly to independent media operations and newsletters. - There have been signs that agencies see potential in marketing on Amazon. And while they are [increasing their marketing spend on Amazon]( on behalf of their clients, they're doing so only slightly, according to a Digiday+ Research survey. - P&G's Pampers brand's in-house agency is incentivizing soon-to-be parents to opt into its Pampers Club for information and rewards for their diaper purchases, as first-party data grows more important to brands and marketers. More in this [Digiday+ Marketing Briefing](. Other things to know about - While TV has traditionally been a space where large brands and media buyers dominated, [new technology has expanded access to brands of all sizes](. Produced in partnership with Marketecture. - Advertisers and brands are [employing a variety of features to support their social commerce efforts](, including shoppable ad formats and functionalities. Sponsored by Flowspace. - Brands are layering interactive video elements into featured products, [crafting a more engaging shopping experience](. Sponsored by KERV. Top Stories [The Programmatic Publisher]( [How Reset Digital's new programmatic marketplace aims to help Black-owned newspapers sustainably grow]( Reset Digital’s CEO Charles Cantu discusses how his company is working with the NNPA to build a new revenue stream for Black-owned publications. howdy! [Gaming & Esports]( [Why independent esports media is on the rise in 2023]( As more esports journalists strike out on their own, it’s becoming increasingly clear that readers looking for the hard-hitting stuff are now best-served by going directly to independent media operations and newsletters. [Sponsored by Yext]( [Report: Explaining the headless CMS]( Headless commerce solutions are becoming an essential strategy for brands, but they aren’t built in the same way as traditional content management systems. Advertisement howdy! [Marketing on Platforms]( [Digiday+ Research: Agencies up their Amazon spend, but still don't spend a lot on retail]( There have been signs that agencies see potential in marketing on Amazon. And while they are increasing their marketing spend on Amazon on behalf of their clients, they’re doing so only slightly. [Sponsored by Permutive]( [Report: How PMC leveraged first-party data to drive ad revenue]( As more users opt out of data sharing, publishers are leveraging first-party data to improve performance for advertisers and drive revenue. howdy! [Future of Measurement]( [Marketing Briefing: Why marketers and brands like P&G are beefing up first-party data capabilities now]( Last week, during the ANA Media conference, Procter & Gamble Chief Brand Officer Marc Pritchard detailed how the Pampers brand’s in-house agency is incentivizing soon-to-be parents to opt into its Pampers Club for information and rewards for their diaper purchases. Advertisement [Sponsored by LiveIntent]( [WTF is native advertising in email?]( Innovative solutions have now allowed for the easy implementation of native ads within email newsletters without the need for hardcoding, allowing marketers and publishers to better capitalize on the boom of newsletters. howdy! [Data Regulation]( [From the FTC to SCOTUS, the ad tech world has its hands full of privacy and policy issues]( FTC drama, Congressional subpoenas, Supreme Court arguments, antitrust cases and privacy laws are all in play. howdy! [Marketing on Platforms]( [WTF is the Justice Department's ad tech antitrust case against Google?]( This series of explainer videos breaks down the primary aspects of the Justice Department’s accusations that Google has monopolized the ad tech market. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](