As economic uncertainty grows, senior media buyers expect decent upfront pricing options across linear and digital

TV sellers face a steeper uphill climb to sell billions of ad time in advance, as market indicators look increasingly gloomy. But that’s not stopping one seller from seeking aggressive pricing and volume gains. May 19, 2022 TV sellers face a steeper uphill climb to sell billions of ad time in advance, as market indicators look increasingly gloomy. But that's not stopping one seller from seeking aggressive pricing and volume gains. [Read more here](. Additional coverage: - Flexibility [will be a focal point again]( in this year’s upfront negotiations. - In this week's [Digiday+ Media Briefing](, senior media reporter Sara Guaglione reports on how unions at some major media companies are pushing back against publishers' return to office mandates, with The New York Times Guild seemingly netting a victory on Wednesday. - Confessions of a comms pro on [working with out-of-touch]( leadership. Digiday Media Presents: Commerce Week Commerce Week continues today. We’ll host the Digiday Commerce for Publishers Forum virtually beginning at 12 p.m. ET as well as an exclusive dinner this evening for a select group of e-commerce execs. Check out some of the coverage from earlier in the week and register to join us today below. - Today: Gain insight into how BuzzFeed, Vox Media and Vice are driving revenue from affiliate, brand partnerships and even proprietary merchandise. [RSVP for free here]( to join us for the Digiday Commerce for Publishers Forum. - At Modern Retail’s Future of Commerce Panel on Tuesday, three founders of DTC brands — Thousand Fell, Maude and Act+Acre — [spoke about how they choose retail channels](, not just for sales but also as a platform for discovery. - After a DTC pivot, Thakoon is selectively inching back into wholesale. [View some of the key takeaways]( from a session at this week’s Glossy E-Commerce Forum with the brand’s founder. - ‘TikTok can be dangerous’: Modern Retail documented some of what was overhead [throughout the first few days of Commerce Week](. - Also from the Glossy E-Commerce Forum: [Here’s a recap of what we heard]( from execs from WeWoreWhat, Peace Out Skincare, Olaplex and Intermix. Other things to know about - [Register for this virtual forum]( on June 7 at 2 p.m. ET for conversations with experts on new challenges and opportunities for CTV advertisers in 2022. Sponsored by MNTN. - Marketers are challenged by effectively using data to reach and engage audiences at scale. To learn more, [register for this webinar]( on May 25 at 1 p.m. EDT. Sponsored by Salesforce. - Marketers are [seeking engaging approaches]( that invite consumers to interact with brands more directly, making those engagements more memorable. Sponsored by KERV. Top Stories [Business of TV]( [As economic uncertainty grows, senior media buyers expect decent upfront pricing options across linear and digital]( TV sellers face a steeper uphill climb to sell billions of ad time in advance, as market indicators look increasingly gloomy. But that’s not stopping one seller from seeking aggressive pricing and volume gains. howdy! [Business of TV]( [‘On everybody’s mind’: Flexibility will be a focal point again in this year’s upfront negotiations]( This year the flexibility conversation will center around to what extent the loosened cancelation options that ad buyers and sellers agreed to in the 2020 upfront and retained in the 2021 upfront will remain in tact in their 2022-23 upfront deals. [Sponsored by Adcolony]( [How carriers are monetizing users and what that means for advertisers]( Advertisers are racing to take advantage of monetization strategies that benefit users, but many carriers are taking a more cautious approach. Advertisement howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Media Briefing: Publishers and media unions are still haggling over office-return plans heading into the summer]( In this week’s Media Briefing, senior media reporter Sara Guaglione reports on how unions at some major media companies are pushing back against publishers’ return to office mandates, with The New York Times Guild seemingly netting a victory on Wednesday. [Sponsored by Wiland]( [Marketers are onboarding data partners that deliver on privacy and performance]( Personalization and privacy work in tandem when it comes to the new digital marketing manifesto, but marketers must find the right data partner to ensure they deliver on both. howdy! [Equality and Opportunity]( ['He thought I was accusing him of being racist': Confessions of a comms pro on working with out of touch leadership]( The [CEO] and one of the other co-founders felt the need to point out that they mentor black people and donate to black-focused charities. ‘It wasn’t about them, but they were making it about them.’ Advertisement [Sponsored by Meta]( [Report: The brand’s guide to the future of social commerce]( With how much time consumers spend on social media, companies are striving to translate commerce strategies into the social space and capitalize on consumer-driven demand. howdy! [Business of TV]( [Future of TV Briefing: How macroeconomic uncertainty is factoring into this year's TV upfront market]( This week’s Future of TV Briefing looks at how macroeconomic factors like higher inflation and supply chain challenges will play a role in this year’s annual TV advertising upfront negotiations. howdy! [Marketing on Platforms]( [How Microsoft plans to storm adland: 'Attribution, CTV, in-game ads and potential M&A']( Microsoft Advertising VP Rob Wilk explains how it plans to burnish its $10bn ad business [All Latest Stories]( [The Programmatic Publisher]( [Inside Hearst UK’s multi-pronged approach to third-party cookie replacements]( Hearst UK's Ryan Buckley and Faye Turner are testing everything from 50,000-person panels to clean rooms. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](