Temu's ad blitz exposes DTC turmoil: decoding the turbulent terrain

DTC marketers are pointing fingers at Temu, attributing the sharp surge in advertising costs across Meta’s ad platforms to its ad dollars. April 23, 2024 [Temu's ad blitz exposes DTC turmoil: decoding the turbulent terrain]( DTC marketers are [pointing fingers at Temu](, attributing the sharp surge in advertising costs across Meta’s ad platforms to its ad dollars. Additional coverage: - Why does the CMA's opinion on Google's Privacy Sandbox matter so much? [We uncover why in this explainer.]( - [Newsweek's Kevin Gentzel joins the Digiday Podcast]( to discuss audience and revenue strategies in 2024. - Publishers like Axios, Eater, The Guardian, theSkimm and Snopes are either [growing or revamping their newsletter offerings]( to engage audiences as a wave of generative AI advancements increases the need for original content. - While the reasons for brand boycotts vary, there’s a recognition among marketers that they can happen regardless of their efforts — and for reasons outside of marketing and advertising — that will need to be dealt with. [More in this Digiday+ Marketing Briefing.]( - The first installment of [Digiday's two-part series on the top ad-supported streaming services]( provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms. Other things to know about - Enter the [Digiday Awards]( for the chance to be recognized alongside past winners including Disney, P&G and many more. Submit your entries by Friday, May 3 to secure the best rate. - By applying machine learning to creative formatting, advertisers optimize the format for each ad opportunity and [improve user experience](. Sponsored by Yieldmo. - Advertisers need a deeper understanding of customer behavior to succeed in the competitive retail media landscape and data clean rooms allow partners [increased transparency without sacrificing security](. Sponsored by CVS Media Exchange. Top Stories Ivy Liu [Retail Revolution]( [Temu's ad blitz exposes DTC turmoil: decoding the turbulent terrain]( DTC marketers are pointing fingers at Temu, attributing the sharp surge in advertising costs across Meta’s ad platforms to its ad dollars. howdy! [Life Beyond the Cookie]( [WTF is the CMA — the Competition and Markets Authority]( Why does the CMA’s opinion on Google’s Privacy Sandbox matter so much? Stick around to uncover why. [Sponsored by Salesforce]( [How media and entertainment marketers are preparing data for the AI revolution]( Join this virtual event on May 2 at 11 a.m. ET to learn how organizations are getting their data ready to thrive in the AI-driven future of media and entertainment. Advertisement howdy! [Strategizing for the Future]( [How Newsweek is pursuing audience and revenue growth this election year]( Newsweek’s Kevin Gentzel joins the Digiday Podcast to discuss audience and revenue strategies in 2024. [Sponsored by Wpromote]( [How brands connect the dots between media spend and ultimate impact]( Brands are leaning into media mix modeling to understand cross-channel lift across all their marketing efforts to build the best media mix and drive growth. howdy! [Publishing in the Platform Era]( [Publishers revamp their newsletter offerings to engage audiences amid threat of AI and declining referral traffic]( Publishers like Axios, Eater, the Guardian, theSkimm and Snopes are either growing or revamping their newsletter offerings to engage audiences as a wave of generative AI advancements increases the need for original content and referral traffic declines push publishers to find alternative ways to reach readers. Advertisement [Sponsored by LiveRamp]( [New tools are equipping brands and publishers with enhanced connectivity]( Marketers like Omni Hotels & Resorts are leveraging Google PAIR’s data collaboration to improve ecosystem connectivity and drive results. howdy! [Brands in Culture]( [Marketing Briefing: How the 'proliferation of boycotting' has marketers working understand the real harm of brand blockades]( While the reasons for the boycotts vary, there’s a recognition among marketers now that a brand boycott could happen regardless of their efforts – and for reasons outside of marketing and advertising – that will need to be dealt with. howdy! [Business of TV]( [Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spend]( The first installment of Digiday’s two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. 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