Meta's Threads expected to have ads this year

The move would make Threads Meta’s latest bit of ad real estate venue just over a year after its launch. April 18, 2024 [PRESENTED BY]( [Meta's Threads expected to have ads this year]( The move would make [Threads Meta's latest bit of ad real estate venue]( just over a year after its launch. Additional coverage: - Despite the hope that 2024 would be a turning point for publishers’ advertising businesses, the first quarter of the year proved to be a mixed bag, according to three publishers. [More in this Digiday+ Media Briefing.]( - Brave, a privacy-focused browser, is [rolling out a new generative AI tool]( that allows users to enter a single query to get real-time information from multiple sources. - Mobile esports activity has been picking up gradually since 2021, but [2024 could be one of the most lucrative years yet]( for the esports teams and players participating in popular mobile games. - [This week’s Digiday+ Research Briefing]( examines BuzzFeed’s plans to pivot the business to an AI-driven tech and media company, how marketers’ use of X and ad spending has dropped dramatically, and how agency executives are fed up with Meta’s ad platform bugs and overcharges. From the Possible conference in Miami Beach: - [Walmart paired its insights unit Luminate with Walmart Connect]( to help suppliers optimize for customer consumption, just in time for the holidays, explained the company's CRO Seth Dallaire. - [Tammy Henault, CMO of the NBA](, shared some of the strategies that helped the association stand out from other pro sports leagues. - [Linda Boff, global CMO at GE](, recognizes the hype cycle for AI is still swirling, but she sees practical applications beginning to emerge. Other things to know about - PepsiCo, Innovid and Paramount+ are among this year's Digiday Video and TV Awards winners. [Check out the full winners announcement here](. - The advertising industry is already self-regulating through several initiatives to [promote greater carbon emissions transparency](. Sponsored by Cedara. - Brands are moving real-time and historical customer data into one platform and [adding AI models to convert customers faster](. Sponsored by Klaviyo. Top Stories Ivy Liu [Marketing on Platforms]( [Meta's Threads expected to have ads this year]( The move would make Threads Meta’s latest bit of ad real estate venue just over a year after its launch. howdy! [Beyond Ads]( [Media Briefing: Q1 is done and publishers' ad revenue is doing 'fine']( Despite the hope that 2024 would be a turning point for publishers’ advertising businesses, the first quarter of the year proved to be a mixed bag, according to three publishers. SPONSORED BY [Logo] [How brands are uncovering actionable insights with AI-powered data]( [img]( AI is changing how brands and agencies gather and activate consumer insights. However, traditional data sources haven’t kept pace with how consumers have changed in the last few years. To attract, grow and retain customers, brands need data that goes deeper and reveals a whole-human understanding — first-party data without enrichment only tells part of customers’ stories. Download this guide from Resonate to learn how Resonate’s AI neural network, rAI, is helping brands recognize the values that drive people and the buying patterns that predict their behavior to deploy personalized marketing that wins over consumers. [Learn More]( [Sponsored by LiveRamp]( [How data collaboration is revealing new insights and unlocking privacy-centric activation]( Successful marketers are taking the insights generated within clean rooms and activating them across the ecosystem, wherever their customers spend time. howdy! [Retail Revolution]( [Walmart rolls out a self-serve, supplier-driven insights connectors]( The retail giant paired its insights unit Luminate with Walmart Connect to help suppliers optimize for customer consumption, just in time for the holidays, explained the company’s CRO Seth Dallaire. [Sponsored by Yieldmo]( [How advertisers are using AI to deliver the best format experience]( By applying machine learning to creative formatting, advertisers optimize the format for each ad opportunity and improve user experience. howdy! [Brands in Culture]( [NBA CMO Henault: How the league added music and fashion to its bench strength]( Tammy Henault, CMO of the NBA, shared some of the strategies that helped the association stand out from other pro sports leagues. Advertisement [Sponsored by Brightcove]( [How brands are reaching audiences with owned-and-operated linear channels]( Linear remains valuable for companies looking to maximize their catalogs and engage with audiences seeking lean-back experiences. howdy! [Generative AI]( [With a new ‘answer engine,’ Brave browser adds another generative AI tool for search]( The privacy focused browser’s new tool is the latest to offer a synthesized summary for queries using its independent index. howdy! [Gaming & Esports]( [Mobile esports reaches new heights in 2024 with a boost from Saudi Arabian investment]( Mobile esports activity has been picking up gradually since 2021, but 2024 could be one of the most lucrative years yet for the esports teams and players participating in popular mobile games such as “PUBG Mobile” and “Mobile Legends: Bang Bang” (MLBB). [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](