Email is changing (for the better)

It's an incredible time to be building a newsletter – and I want to help you build yours.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [Creator Science]( Presented by [Dr. Alaina Szlachta](=) Hello my friend! This weekend, I was speaking and learning at ConvertKit's Craft + Commerce event and really, really enjoyed it. I'll be sharing a list of my biggest takeaways later today [on Twitter](), but today I wanted to talk about one of the biggest parts of the conference. ​ ConvertKit rolled out a handful of really impactful new features, mainly to their Creator Network (you can catch up on the announcements in the most recent episode of the podcast below). If you've spent any time trying to grow your own email newsletter, you know how hard it can be. The beauty of email is that it is decentralized – when someone opts into receiving email from you, that's a relationship you own. Unlike social media, is no third-party platform or algorithm that can take away your ability to reach the end subscriber. But that lack of a third party has also historically presented a challenge – there's no inherent, organic discoverability for your newsletter. That's changing right now – the most popular ESPs (Email Service Providers) are enabling ways for newsletter operators to collaborate and propel growth and discoverability for each other. Enter: the [ConvertKit Creator Network](. The ConvertKit Creator Network allows you to seamlessly recommend other newsletters to new subscribers. And, of course, they can recommend you too. As a result, creators can work together to help each other grow subscribers at an incredible rate. Since joining the network just over a month ago, more than 2,200 subscribers have come from referrals. It took me three years to get my first 2,200 subscribers! I think this is very exciting and it's an opportunity that's available to anyone right now. Email has been the backbone of my business for six years now – and I believe every creator should be using email as part of their content strategy. So, in two weeks, I'm hosting a [live newsletter masterclass](). I'm going to share everything I know and am doing now to grow this newsletter (which is currently just shy of 30,000 subscribers) and what I'd do if I were starting over. A few years ago, I created an Email Workshop that has been one of my most popular workshops to date – but it's time for a refresh. ​[Enroll here]() or learn more below! ​ [Sponsor Image](=) PRESENTED BY DR. ALAINA SZLACHTA Revamp your digital courses Are you tired of low completion rates and missed referral income when it comes to your digital courses? Look no further than Dr. Alaina Szlachta’s Free Course Facelift! By providing a great customer learning experience, you can increase your referrals by up to 3 times. Here's how it works: simply answer a few questions, generate instant results, and receive a personalized report with three things you can do today to give your digital learning products the facelift they need. With the help of education expert, Dr. Alaina, you'll be able to create engaging and effective courses that keep your customers coming back for more. [Get it for free](=) ​ ​ [Featured Image]() FRIDAY, JUNE 23 Newsletter Masterclass Over the last six years, I've written 600+ newsletters. Those newsletters have helped to drive nearly $1M in total revenue and nearly $100K in sponsorship revenue. There are a lot of potential content strategies available to creators...but I believe email should be part of every single creator's content strategy. In this masterclass, you'll learn:​ - 🛠The tools I recommend - 🎯 How to write great subject lines - 📓 How to come up with content ideas - 📈 How to grow your newsletter - 💰 How to get newsletter sponsorship - 💰 How to sell products and offers This 90-minute workshop will help you get your newsletter off to a strong start (shaving months or even years off of the time it took ME to get rolling). Unable to attend live? Those who enroll will receive the recording. [Enroll in the masterclass ↗]() ​ CLICK WORTHY 🔥 Check these out 🧰 [ConvertBox](* – I've started using ConvertBox to power the popups and CTAs across my digital properties. It's really, really powerful, the design is fantastic, and it's a lifetime license. *Proud affiliate --------------------------------------------------------------- 🎧 [James Clear on the Learning Leader]( – James made a rare podcast guest appearance on my friend Ryan Hawk's podcast and with all things James Clear, it's worth checking out! ​ NEW PODCAST EPISODE #151: Nathan Barry Acquiring SparkLoop and turning email into multiplayer mode with the Creator Network [Creative Elements Cover Art]() Nathan Barry is a creator, author, speaker, designer, and the founder of [ConvertKit](. ConvertKit powers the audiences for creators like Gretchen Rubin, Chris Guillebeau, Pat Flynn, Tim Ferriss, Carrie-Anne Moss, and Tim McGraw. If you're not familiar with Nathan, he was a guest on [episode number 96]( of this show a little more than a year ago. Nathan and I caught up about a month ago at CEX, the creator economy expo in Cleveland and there is some big news. ConvertKit acquired Sparkloop. In this episode, you’ll learn: - What you can expect from the creator network - The acquisition of Sparkloop - And how to build a flywheel as a creator This episode is available in audio only. [Play episode]() [Apple Podcasts]() [Spotify]( [Stitcher]() [YouTube](=) New to the show? Start with a [curated playlist](). ​ LAST WORD 👋 How can I help you? I'm going to experiment with some changes to the format of this newsletter over the coming weeks. One of the things I'd love to do is answer some reader questions in a mailbag edition. Where are you feeling stuck right now as a creator? Just hit reply and let me know – odds are good that I can help you and some other readers at the same time! Cheers, Jay --------------------------------------------------------------- [Photo of Jay Clouse]( Jay Clouse [Say hi 👋 on Twitter]() or [Instagram]( ☎️ [Book a 1:1 call with me]( Thanks for reading! Reply any time. [Edit your profile]( or [unsubscribe here](. This email was sent with [ConvertKit]( and designed using [Palladio](=). Want to work together? - [Work with me 1:1]( – book a coaching or strategy session. - [Sponsor this newsletter](=) – get in front of 23K+ creators. - [Join The Lab](=) – my membership community for creators. - [Courses & Workshops](=) – learn the essential skills to become a professional creator. Send mail to P.O. BOX 797, Worthington, OH 43085