The sneaky killer of your creator potential.  â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â [Creator Science]( Presented by [Lili](=) Hello my friend! Do you ever feel frustrated or even defeated by the games you've chosen to play? Twitter engagement feels down. Instagram only cares about Reels now. Reach on TikTok seems harder to come by. In the moments when the platforms we've chosen feel like they are fighting against us, it's really tempting to test the waters somewhere else â like LinkedIn, or Bluesky, or Mastadon. Surely those platforms can't be THIS hard, right? I see my friends crushing it over there... When you start to notice yourself thinking this way and moving towards some new platform, it's usually a sign to pause, turn around, and sprint back the other direction. In this week's essay, I'll explain why. But first... â [Sponsor Image](=) PRESENTED BY LILI
The best online bank for freelancers and creators Are you tired of dealing with traditional banks that don't understand the unique needs of freelancers and creators? Look no further than Lili - the online bank designed specifically for people like you. With Lili, you'll have access to a range of features tailored to your needs as a creator, including: - No account fees or minimum balance requirements
- Tools for managing your finances and tracking expenses
- Tax savings tools and advice from financial experts
- Instant payment notifications so you always know when you get paid
- Mobile check deposit so you can deposit your checks without leaving your desk Plus, with Lili's advanced security features and intuitive mobile app, you can rest easy knowing that your money is safe and secure. Don't settle for a bank that doesn't understand your unique business. Sign up for Lili today and start banking on your terms! [Learn more](=) â â [Featured Image]( THIS WEEK'S ESSAY
Shiny Platform Syndrome (Revisited) Every now and then, you may feel the pull to start investing time in some new platform that you're not currently active on. Maybe it's YouTube. Or Bluesky. Or LinkedIn. It could be [anything]. Whatever it is â it's probably a trap. This week, I revised one of my most popular essays on Shiny Platform Syndrome to explain why this instinct can dig you into a deeper hole. [Keep reading (3 min) â]( â CLICK WORTHY ð¥
Check these out ð§ [Craig Mazin of The Last Of Us]( â Absolutely loved this interview between Mike Birbiglia and Craig Mazin, the writer/producer/director of The Last Of Us on HBO. Craig also hosts the Script Notes podcast (which is fantastic). --------------------------------------------------------------- ⪠[Singing songs backwards](=) â I'm obsessed with this Instagram account. This guy sings songs backwards and then reverses the video to see how closely it sounds to the original song. (fun fact: Thom Yorke did this [in an actual Radiohead song](=)). --------------------------------------------------------------- ð [Email Course Engine](=)* â My friend Kevon (also a member of The Lab!) is launching a new course to help you build an email-based course. He's the real deal, this course is as well. *Proud affiliate â GREATEST HITS
#109: Justin Welsh
How a LinkedIn legend expanded into Twitter and Email [Creative Elements Cover Art](=) Over the last decade, Justin Welsh has helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital. Then, in 2019, he burned out. Now he runs a boutique advisory firm for entrepreneurs and creates digital products for creators. He has 150,000 followers on Twitter, 250,000 followers on LinkedIn, more than 35,000 subscribers to his email newsletter, and has earned more than $2M as a solo creator. In this episode, we talk about his approach to LinkedIn, when he decided it was time to expand to new platforms, why business can be thought of as a game, and why being Autodidactic has helped him grow quickly. [Play episode](=)
[Apple Podcasts](=) [Spotify]( [Stitcher]() [YouTube](=) New to the show?
Start with a [curated playlist](). â LAST WORD ð
Book a 1:1 with me (at 25% off) I had a pretty heavy week of 1-on-1 calls with folks in The Lab and coaching clients. I really enjoyed them, and my clients really enjoyed it too!
â [twitter profile avatar]
Jay Clouse
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[Twitter Logo]
@jayclouse
[I had seven 1-on-1 calls today, and almost all thanked me for being "direct." I think being direct and honest is one of the best ways you can serve your clients â the challenge is delivering that in a way that has kindness and empathy. Sometimes being too direct can be abrasive⦠twitter.com/i/web/status/1â¦]()
May 18th 2023 5
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I've decided to open up a few spots on my calendar for 1-on-1 sessions through the end of the month â and I'm running a 25% off promo. If you want some personal, direct guidance on your creator business, let's chat! I love helping people avoid the (many) pitfalls I ran into. I feel very confident 30 or 60 minutes together will save you days, weeks, or even months of heartache in some way. [Book a session]( â
There aren't a ton of spots in May, so it's first-come, first-served. And if us use promo code MAYPROMO at checkout, you'll save 25%. Cheers,
Jay ---------------------------------------------------------------
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Jay Clouse
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âï¸ [Book a 1:1 call with me]( Thanks for reading! Reply any time. [Edit your profile]( or [unsubscribe here](. This email was sent with [ConvertKit]( and designed using [Palladio](=). Want to work together? - [Work with me 1:1]( â book a coaching or strategy session. - [Sponsor this newsletter](=) â get in front of 23K+ creators. - [Join The Lab](=) â my membership community for creators. - [Courses & Workshops](=) â learn the essential skills to become a professional creator. Send mail to P.O. BOX 797, Worthington, OH 43085