The Art of Efficiency

Why today's best creators are mastering this one skill.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [Creator Science]( Presented by [Lili](=) Hello my friend! What separates the fastest-growing creators from the rest? There are some table stakes – if you don't have a clear purpose, it's going to be hard to grow. If you're not investing in discovery platforms (social media, YouTube, etc.) then it's going to be hard to grow. But if you have some traction already – a reason to believe that your message resonates with your audience AND you're investing time into good content on discovery platforms, what will help you grow faster? More and more, I think the answer is efficiency: building your business to receive a higher output per unit of input. Those sound like vague economic terms because they are. Efficiency can take a lot of forms. But when you understand efficiency, you can apply it as a lens to everything you're doing. And that's what I'm talking all about in this week's essay down below. But first... ​ [Sponsor Image](=) PRESENTED BY LILI The best online bank for freelancers and creators Are you tired of dealing with traditional banks that don't understand the unique needs of freelancers and creators? Look no further than Lili - the online bank designed specifically for people like you. With Lili, you'll have access to a range of features tailored to your needs as a creator, including: - No account fees or minimum balance requirements - Tools for managing your finances and tracking expenses - Tax savings tools and advice from financial experts - Instant payment notifications so you always know when you get paid - Mobile check deposit so you can deposit your checks without leaving your desk Plus, with Lili's advanced security features and intuitive mobile app, you can rest easy knowing that your money is safe and secure. Don't settle for a bank that doesn't understand your unique business. Sign up for Lili today and start banking on your terms! [Learn more](=) ​ ​ [Featured Image]() THIS WEEK'S ESSAY The Art of Efficiency People talk about a lot about optimization – but I like to talk about efficiency. When you hear "optimization," it implies some perfect solution. Making something "optimal" literally means finding the best solution. That's high pressure – and almost impossible to achieve. Who is to say when something is truly optimized? On the other hand, I think we can always work (and succeed) at making things more efficient. Let's talk about why you should obsess over getting more (while doing less). [Keep reading (4 min) ↗]() ​ ​ CLICK WORTHY 🔥 Check these out 🔍 [2023 Creator Economy Benchmark Research]() – I collaborated on this research report with The Tilt and it shares a lot of insight into your journey as a creator, the typical timelines to success, and generally allows you to benchmark your current progress. --------------------------------------------------------------- 📹 [Video Content Pro](=) (cohort starts May 15) – My good friend (and Lab member) Dan Bennett is starting another session of his Video Content Pro cohort. In just four weeks, you'll have a home studio and newfound confidence that help you look and sound great on camera. --------------------------------------------------------------- ⚡️ [Creator Catalyst]() – Finding traction as a creator in 2023 can feel like walking through the mud. Thankfully, after 100+ interviews with today's top creators, I've developed a formula to make that journey easier. (25% off today) ​ NEW PODCAST EPISODE #147: Chenell Basilio How the best newsletter operators grow to 50K+ subscribers [Creative Elements Cover Art]( Chenell is the writer of [Growth In Reverse](, a weekly newsletter where she reverse engineers how a top creator grew from 0 to 50k+ subscribers. Chenell has done deep dives on Justin Welsh, Codie Sanchez, Lenny Rachitsky, Harry Dry, and many more. I read it every week and think it’s incredibly well-done. The premise is super clear, and as a result, Chenell has seen her OWN newsletter grow very quickly – nearing 10,000 subscribers in just about four months. This episode is available in audio only. [Play episode]( [Apple Podcasts]() [Spotify]( [Stitcher]() [YouTube](=) New to the show? Start with a [curated playlist](). ​ LAST WORD 👋 Thank you for the love and support 🙏 This week at CEX, I was recognized as their 2023 Content Entrepreneur of the Year. I was genuinely very surprised to be recognized, but it meant a whole lot to me. Someone in the crowd was kind enough to capture the moment: ​ [twitter profile avatar] Jay Clouse [Twitter Logo] [Twitter Logo] @jayclouse [Today at CEX, @JoePulizzi and @TheTiltNews recognized me as their 2023 Content Entrepreneur of the Year. It was unexpected — and it meant a lot to me. Truth is, no matter how well things are going for you, it’s easy to move the goalposts on yourself. It’s easy to get stuck in… twitter.com/i/web/status/1… pic.twitter.com/0cwU5r9neO]() [Video or Gif] May 2nd 2023 3 Retweets 235 Likes ​ Joe says I received more nominations than anyone else...and I have to think I have readers of this newsletter to thank for that. So THANK YOU! It truly energized me to keep digging deeper. If you couldn’t make it to CEX this year but want to have access to all the amazing sessions, you can get a digital pass with all 40+ hours of content. Use code CLOUSE100 (all caps) to save $100 - bringing your one-time price to just $495. No pressure at all, but videos will only be available until May 17, 2023. I hope you have a great week ahead! Cheers, Jay --------------------------------------------------------------- [Photo of Jay Clouse]( Jay Clouse [Say hi 👋 on Twitter]() or [Instagram]( ☎️ [Book a 1:1 call with me]( Thanks for reading! Reply any time. [Edit your profile]( or [unsubscribe here](. This email was sent with [ConvertKit]( and designed using [Palladio](=). Want to work together? - [Work with me 1:1]( – book a coaching or strategy session. - [Sponsor this newsletter](=) – get in front of 23K+ creators. - [Join The Lab](=) – my membership community for creators. - [Courses & Workshops](=) – learn the essential skills to become a professional creator. Send mail to P.O. BOX 797, Worthington, OH 43085