Why (and how) I rebranded my podcast

I've been planning this for months, and it finally happened. Let's dig into the why (and how).  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [Creator Science]( Presented by [ConvertKit Creator Network]( Hello my friend! Welcome to Q2! I hope you have your taxes on track (or are filing an extension)! Would love to hear what you're planning for your (hopeful 🤞) tax refund. This was a BIG week for me, the podcast, and the business as a whole: ​ [twitter profile avatar] Jay Clouse [Twitter Logo] @jayclouse [Today is a BIG day for me! This week, my podcast celebrated its third birthday. But I'm making a big change... The podcast is rebranded. It's now named Creator Science (just like my newsletter). Let me tell you why... pic.twitter.com/5m5itl1eAT]() [Video or Gif] March 28th 2023 3 Retweets 230 Likes ​ I've been planning the rebrand of my podcast for months now. I've been considering it for even longer. This year my mantra is to do the right thing – even when they are hard, scary, or annoying. Rebranding a podcast is one of those hard things. Why would I bother with renaming the show when the show is more successful than ever? Well, I'm glad you asked. It's a nuanced answer, and it's what I'm sharing in this week's essay down below. Not only WHY I'm rebranding, but the process behind how I rebranded the show. But first... ​ ​ [Sponsor Image]( PRESENTED BY CONVERTKIT CREATOR NETWORK Join Forces with Other Creators Being a creator often means going at it alone. And because you know your email list is your most important asset, you’re always looking for new ways to crack that growth code. But no matter what you do, you can’t break through those growth plateaus on your own. Especially since so many list growth strategies require a lot of time. You need to find a way to scale your growth that doesn’t involve busy work like posting more on social media, relying on an algorithm, or other time-consuming tasks. With the [Creator Network](, email list growth becomes much easier and faster because you’re collaborating with other creators to grow together. [Learn more]( ​ CLICK WORTHY 🔥 Check these out 📹 [The beat for Clint Eastwood by Gorillaz]( – Gorillaz got the "Clint Eastwood" beat from a preset on a 1980s portable electronic music instrument (amazing video). --------------------------------------------------------------- 💌 [Email Marketing Case Study](=) – Dylan Bridger (a member of The Lab!) helped a high-ticket coach land 130 booked calls (or $148,200) in 90 days by sending one email per week. He shares the case study here for free. --------------------------------------------------------------- 🐦 [Twitter Algorithm 101]( – Twitter released the source code of their recommendation algorithm this week and Peter Yang broke it down simply. ​ [Featured Image](=) THIS WEEK'S ESSAY Why I rebranded my podcast This week, I crossed the finish line on a months-long effort to rename my podcast. My podcast (formerly named Creative Elements) is now named Creator Science. Let me make that CRYSTAL clear... - Old name: Creative Elements - New name: Creator Science There is no need to speak about, link to, or use the name Creative Elements anymore!! Rebrands are hard. Really hard. And, sadly, I'm much more familiar with rebrands than I would like to be. I have a LOT of scar tissue. So it's become a small, personal mission to both help PREVENT rebrands for others as well as help people navigate it smoothly when necessary. So I want to talk about this change – why I made it, how I made it, and why even after making this move, things will still be challenging. [Keep reading (10 min) ↗](=) ​ ​ LAST WORD 👋 Introducing: The Starter Membership As you may know, our membership community ([The Lab](=)) is currently at capacity (200 members). However, I've created a more accessible level of membership that is currently open, called the Starter Membership. Starter members get all of my educational content bundled together: - Build A Beloved Membership ($399) - Podcast Like The Pros ($199) - Freelancing Course Bundle ($199) - All of my workshops ($400) PLUS Starter members get access to my Monthly Retros and our Playbooks space. My monthly retros share my Profit & Loss, the experiments I ran, and the changes I'm making because of it. The Playbooks space is a growing repository of over-my-shoulder-style tutorial videos. All of that ($1197 value) is available to Starter members for $699. Plus, Starter members get first dibs on new Standard and VIP memberships (simply pay the difference). [Learn more and join](=) Cheers, Jay --------------------------------------------------------------- [Photo of Jay Clouse]( Jay Clouse [Say hi 👋 on Twitter]() or [Instagram]( ☎️ [Book a 1:1 call with me]( Thanks for reading! Reply any time. [Edit your profile]( or [unsubscribe here](. This email was sent with [ConvertKit]() and designed using [Palladio](=). Want to work together? - [Work with me 1:1]( – book a coaching or strategy session. - [Sponsor this newsletter](=) – get in front of 22K+ creators (booking into May). - [Join The Lab](=) – my membership community for creators (Waitlist). - [Courses & Workshops](=) – learn the essential skills to become a professional creator. Send mail to P.O. BOX 797, Worthington, OH 43085