Hot tip for your content hamster wheel

Feel like you're stuck on a content hamster wheel? Struggle to know what to create day after day after day? Here's a hot tip for you.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [Creator Science]( Presented by [Otherboard]( Hello my friend! I feel a lot of pressure to publish more frequently – maybe you relate. At this point, I'm posting 1-2x per day on [Twitter](), daily on [LinkedIn](, and almost daily on [Instagram](=). That's a lot of content! And if you subscribe to [the Hormozi playbook](=), that is still a fraction of what I "should" be putting out there. It can feel like an endless grind. A content hamster wheel. And when you're focused on running running running on your content hamster wheel, it's easy to lose sight of what we're actually trying to do here! We're not just publishing to attract and keep attention to ourselves...we should be publishing to help people. But it's so easy to fall into thinking of your publishing as a self-serving activity. It starts with your purpose. Who are you serving? How are you serving them? In [episode #2 of Creative Elements](, James Clear said to me: If I didn't know what to write, or I wasn't sure if I was doing the right thing, I just kept asking myself, "What is the object of the reader's desire?" ​ So in my case, it's a book about habits. The front cover says, "How to Build Good Habits and Break Bad Ones." ​ So if I didn't know what to write, I'd write about that. And that did help me quite a few times when I like wasn't clear about, is this section worth it or not? Well, does it help people build good habits or break bad ones? And there was a lot of editing and trimming and cutting that that happened because of that line in questioning. I love the idea of using your purpose as a filter for your work. Is the content you're creating serving that purpose? If not, scrap it. This week I created a database inside Notion just called "Problems." This database is a list of all the problems I hear content creators share with me: ​ So now when I'm thinking about what to write in my daily publishing, I can simply reference this list of problems and speak to solutions to help. If I'm writing something that doesn't speak to one of these problems, it either means I need to add a new problem to the list or scrap it. It really helps keep your audience front and center – and it helps to calibrate your content hamster wheel. I recommend you create one for yourself! ​ ​ [Sponsor Image]( PRESENTED BY OTHERBOARD The only dashboard you need to grow your blog Are you spending too much time managing data? Do you feel like you're not getting insights that will grow your blog? If so, it's time to try Otherboard. With integrations for WordPress, Mediavine, Google Analytics, AdWords, Search Console, Facebook, Instagram, and Youtube, you'll get access to all your data in one place. Key stats for every social and blog post provide just what you need to make informed decisions about your content. Plus, you can assign tasks to team members and manage your content creation workflows with ease. So why wait? Spend less time handling data, and more time growing your revenue with Otherboard today. [Learn more]( ​ ​ [Featured Image]() OVERHEARD ON TWITTER How to be an incredible podcast guest Want to be a guest on more podcasts? Start by creating a reputation for being a great guest. It may sound easy, but after hundreds of interviews, I can tell you – it’s harder than you think. This week I shared 7 ways to be incredible podcast guest. You can read the full thread on Twitter 👇 [Keep reading (2 min) ↗]() ​ ​ CLICK WORTHY 🔥 Check these out 📹 [How Ali Abdaal Failed in 2022](=) – This week, Ali published a video discussing some of his biggest failures (and learnings) for 2022. Fun watch! (40 mins) --------------------------------------------------------------- 🎧 [Dan Pink talking with Brené Brown about Regret]( – I interviewed Dan Pink this week (coming soon!) and as part of preparation, I listened to this conversation with about his latest book The Power Of Regret. Really great listen about the positive reasons to embrace regret. (71 mins) --------------------------------------------------------------- 💰 [Migrate from Gumroad to ConvertKit (for free)]( – This week, Gumroad announced they are raising their fees to 10%. The team at ConvertKit has offered to migrate your products to ConvertKit Commerce for free (they charge a 3.5% fee including processing). ​ LISTEN ON CREATIVE ELEMENTS #129: Hayden Hillier-Smith Logan Paul's former editor on the future of YouTube [Creative Elements Cover Art]() ​[Hayden Hillier-Smith]() is an industry leader in online editing. He has edited for top-name talents like Logan Paul, Sam & Colby, Alex Wassabi and many more. In 2020, he won the Streamy for best editing. Today, Hayden is also the cohost of [The Editing Podcast](), publishing weekly videos about film editing. In this episode, you’ll learn where YouTube is heading, how to keep an audience’s attention, how to hire an editor, and why Hayden doesn’t believe in creating videos for the YouTube algorithm. [Play episode]() [Apple Podcasts]( [Spotify]() [Stitcher]() [YouTube](=) New to the show? Start with a [curated playlist](). ​ ​ LAST WORD 👋 What did I do to deserve you? If you've been following my newsletter for at least a few weeks, I'd love to hear from you! I'm trying to hone in on what readers really love about my writing, content, and style. If you enjoy Creator Science, hit reply and let me know why you choose to open and read this newsletter. Not only am I grateful for your time and attention, but it would help me a lot with my 2023 content planning! Plus, I'd like to personally thank you for reading. I hope you have an incredible holiday week! Cheers, Jay PS: This week we had our first ever Town Hall inside The Lab where I shared some new upcoming initiatives to help create more 1:1 connections between members...[it's an excellent time to join](=). --------------------------------------------------------------- [Photo of Jay Clouse]( Jay Clouse [Say hi 👋 on Twitter]() or [Instagram]( ☎️ [Book a coaching call]( Thanks for reading! Reply any time. [Edit your profile]( or [unsubscribe here](. This email was sent with [ConvertKit]() and designed using [Palladio](=). Want to work together? - [Work with me 1:1]( – book a coaching or strategy session. - [Sponsor this newsletter](=) – get in front of 15K+ creators (booking into January). - [Join The Lab](=) – my membership community for creators (<50 spots open). - [Courses & Workshops](=) – learn the essential skills to become a professional creator. Send mail to P.O. BOX 797, Worthington, OH 43085