Read this if you're "not an expert"

If you feel like YOU aren't an expert and that belief is preventing you from publishing, I have a few questions for you...  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [Creator Science]( Presented by [The Hustle](=) Hello my friend! This was a re-entry week for me. With the Thanksgiving holiday and nearly a week in Mexico, this was the first week back at the keyboard since late November. But it felt good! I spent a lot of time inside [The Lab](=) kicking off our newest Shared Focus Sprint. This month, we're focused on Effective Outreach and how to go first in building relationships. I also recorded my 30-minute Retro video for November diving into my P&L, what I've learned about growth on Twitter and LinkedIn, and the different decisions I'm making. ...re-entry week also means that I'm writing this newsletter on Saturday morning. I used to wear working on the weekends as a badge of honor, but that's changed. Now I really try to protect as much of my weekend time as possible for family and friends. But sometimes I miss the mark! And this was one of those weeks. As I look towards 2023, I'm thinking about how I can help more people start creating and publishing more frequently. So in this week's essay, I'm sharing with you how to get past a very common hangup – what to do when you worry you "aren't an expert." Let's get into it... ​ ​ [Sponsor Image](=) PRESENTED BY THE HUSTLE Read less, know more: Daily business insights straight to your inbox The Hustle is a go-to source for innovators. Their daily newsletter delivers the newest stories in business, money, and tech -- what to learn from them, and how to capitalize on them. If you crave the deeper cuts from business and tech, stories they write tend to raise Dad’s brows and astound co-workers. They include: - Curated weekday dispatches: Business news, tech moves, market trends. Daily dopamine. - Long-form Sunday features: Data-driven spelunking like Inside the world’s most-booked Airbnb and Why it’s nearly impossible to buy an OG Bob Ross. If you want in on all the fun, join 2M+ innovators who start their day with The Hustle Daily newsletter. It's 100% free and can be consumed in just 5 minutes. [Subscribe for Free](=) ​ ​ [Featured Image](=) READ THIS WEEK'S ESSAY What if you're not an expert? To become a great creator, you need to create. But many creators get in their own way because they believe "they're not an expert." I hear creators say it all the time. And it's not always explicit – it's usually an offhand remark about their current content strategy (or lack thereof). "Well, I'm not an expert, so I don't know what to say..." It stops people from creating. And that's a huge problem. So if you feel like YOU aren't an expert and that belief is preventing you from publishing, I have a few questions for you... [Keep reading (3 min) ↗](=) ​ ​ CLICK WORTHY 🔥 Check these out ✍️ [Sales Page Copy Audit](=) – Over the last several months, I've gotten to know Ame Proietti. She's one of the most delightful and generous members of The Lab, and she just launched a Sales Page Copy Audit. I've seen Ame's feedback on sales pages firsthand and it's phenomenal. Highly recommend. --------------------------------------------------------------- 🛠[Holiday special – 30% off Riverside]( – I'm a big fan of Riverside. It's the tool I use to record my video interviews for Creative Elements. They're running a promo this month for 30% off – just use promo code HOLIDAYS22. --------------------------------------------------------------- 📓 [LinkedIn Algorithm Report](=) – I've been doubling down on LinkedIn lately and this 57-page research document is VERY insightful about how to succeed as a creator on LinkedIn. (PS: [let's connect](!) ​ LISTEN ON CREATIVE ELEMENTS #128: Neville Medhora Making millions with remarkable copywriting [Creative Elements Cover Art]( Neville Medhora is the creator of [Copywriting Course]( and [SwipeFile.com](=). Neville first flexed his copywriting skills by helping Noah Kagan write emails AppSumo, which led to their highest sales days ever. Neville created Copywriting Course in 2012 (then spelled "Kopywriting Kourse") and generated more than $2 million in course sales within two years. In this episode, you’ll learn how YOU can get better at copywriting, how Copywriting Course has changed over the years, why Neville has leaned more into community, and the opportunities Neville is focusing HIS attention on in 2023. [Play episode]( [Apple Podcasts](=) [Spotify]( [Stitcher]() [YouTube](=) New to the show? Start with a [curated playlist](). ​ ​ LAST WORD 👋 We have to stop Conan O'Brien I got some great news this week – Creative Elements is nominated for a [Signal Award](=). It's very legit – it means that the show is among the highest scored work of nearly 1,700 podcasts entered from some of the biggest creators in the industry. Other nominees include: - Pod Save America - Masters of Scale - In The Bubble - Conan O'Brien Needs a Friend ...and that's where I need your help. Creative Elements is nominated in the Creativity & Marketing Category...and we're losing to Conan O'Brien. He has a GREAT show, but...come on. Is it really about Creativity & Marketing? [Vote for Creative Elements](=)​ There is a panel of judges (legit judges) who will issue their own ruling, but the Signal Awards have a Listener's Choice Award too – and that's where you can help. Right now, I'm in second-place behind Conan. The race has actually been pretty close at times – but he's starting to gain ground. Can you please cast a vote for Creative Elements? It'll take just a minute and it could really help the show's clout in the industry. It would really turn some heads if we're able to win this category in listener voting. [Click here to vote](=) ​ The page will show you after you vote how close the race is. And if you wanted to go the extra mile, sharing it on your feed would go a long way! And if you do vote, hit reply to let me know so that I can thank you. 🙏 Cheers, Jay --------------------------------------------------------------- [Photo of Jay Clouse]( Jay Clouse [Say hi 👋 on Twitter]() or [Instagram]( ☎️ [Book a coaching call]( Thanks for reading! Reply any time. [Edit your profile]( or [unsubscribe here](. This email was sent with [ConvertKit]() and designed using [Palladio](=). Want to work together? - [Work with me 1:1]( – book a coaching or strategy session. - [Sponsor this newsletter](=) – get in front of 15K+ creators (booking into January). - [Join The Lab](=) – my membership community for creators (<50 spots open). - [Courses & Workshops](=) – learn the essential skills to become a professional creator. Send mail to P.O. BOX 797, Worthington, OH 43085