My take on AI and content creation

ChatGPT made a BIG splash this week and people are saying it may be a huge threat to content creators (and even Google). Let's explore that...  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [Creator Science]( Presented by [Otherboard]( Hello my friend! You survived another year of Black Friday marketing – congrats! I shared my results in progress last week so I thought I'd give you a final tally. My [Sovereign Bundle](=) Promo ended with 22 sales for $9104.69. Not bad! I learned a lot and will build on this next year, but I'm happy with the strategy and results. It's not the runaway success that some creators have, but it's a great start. And now the bundle itself is a great product for me to offer! Despite having that new "product," I'm actually spending time simplifying my business and product offerings going into 2023. For example, it's likely that I stop selling my workshops ala carte (I'll write more about that soon). They'll still be part of The Lab, but I'm looking to reduce the number of products I sell. Another simple lever I want to pull is increasing my output on the podcasting side – both audio and video. Those products are ad supported and there's a direct relationships between episodes, downloads, and ad revenue. I'll share a full end-of-year reflection that includes my 2023 focus soon. And it will be celebratory because this week [I crossed $300K in revenue]() for the year! Speaking of looking ahead – there are a LOT of people looking at a new AI program called ChatGPT and how it can be used for content creation. So in this week's essay, I want to cut through some of the noise and help you focus on your own strategy. Read on! ​ ​ [Sponsor Image]( PRESENTED BY OTHERBOARD The only dashboard you need to grow your blog Are you spending too much time managing data? Do you feel like you're not getting insights that will grow your blog? If so, it's time to try Otherboard. With integrations for WordPress, Mediavine, Google Analytics, AdWords, Search Console, Facebook, Instagram, and Youtube, you'll get access to all your data in one place. Key stats for every social and blog post provide just what you need to make informed decisions about your content. Plus, you can assign tasks to team members and manage your content creation workflows with ease. So why wait? Spend less time handling data, and more time growing your revenue with Otherboard today. [Learn more]( ​ ​ CLICK WORTHY 🔥 Check these out 🎙 [I Will Teach You To Be Rich Podcast]( – This past week I binged like a dozen episodes of this podcast. Ramit Sethi sits down with couples to have (shockingly) open discussions about how they manage their finances (and how to do it better). --------------------------------------------------------------- 🛠[Launch by Burb](=) – I'm a big fan of Burb and they've launched a really smart new feature. Their new Launch product will allow you to quickly create a sales page, collect payments, and manage members regardless of your community platform. --------------------------------------------------------------- 🛠[Profile Picture AI]( – There are a ton of tools like this popping up that will generate profile photos of you based on images you feed it. This one is very reasonably priced and very good (especially if you give it more photos)! ​ [Featured Image](=) READ THIS WEEK'S ESSAY Less time worrying about AI and more time honing your Point Of View The internet was on fire this week talking about [ChatGPT]( – an interactive artificial intelligence application from OpenAI. The application accepts text-based prompts and responds in a conversational way. And it does feel very human! From [their website](): The dialogue format makes it possible for ChatGPT to answer followup questions, admit its mistakes, challenge incorrect premises, and reject inappropriate requests. It's super easy to use and genuinely very impressive. So what happens next and how will that impact creators (especially [creator-educators]()? Read on for my predictions 👇 [Keep reading (4 min) ↗](=) ​ ​ LAST WORD 👋 I miss my dog! This past week, my wife and I went on a couples vacation to a resort in Cancun. It was so fun, so relaxing, and exactly what we needed. While we were gone, Teddy (our puppy) spent his time with a trainer brushing up on some of his house manners. And we miss him so much. We'll be reunited very soon though and we couldn't be more excited. [Follow him on Instagram](=) to find out how his training went! Cheers, Jay --------------------------------------------------------------- [Photo of Jay Clouse]( Jay Clouse [Say hi 👋 on Twitter]() or [Instagram]( ☎️ [Book a coaching call]( Thanks for reading! Reply any time. [Edit your profile]( or [unsubscribe here](. This email was sent with [ConvertKit]() and designed using [Palladio](=). Want to work together? - [Work with me 1:1]( – book a coaching or strategy session. - [Sponsor this newsletter](=) – get in front of 15K+ creators (booking into January). - [Join The Lab](=) – my membership community for creators (<50 spots open). - [Courses & Workshops](=) – learn the essential skills to become a professional creator. Send mail to P.O. BOX 797, Worthington, OH 43085