Newsletter Subject
[DD] Roald Dahl TIP #4 (of 5)
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copywritematters.com
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belinda@copywritematters.com
Sent On
Fri, Jan 7, 2022 03:21 PM
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Today we’re getting into an element of persuasive copy that many don’t talk about. The bad
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Today weâre getting into an element of persuasive copy that many donât talk about. The bad stuff. Roald Dahl doesnât shy away from bad stuff One of the things I had forgotten about Dahlâs stories is that horrible things sometimes happen in them. Parents die and kids are sent to live with scary relatives. People are not who they appear to be, and uncertainty is common. But without these things, great endings arenât possible. Copywriting rule One of the many reasons the [Pain-Agitate-Solve (PAS) copywriting formula](=) is so effective is that we pay more attention to negatives than positives. The more vividly you can paint the pain, the more you demonstrate that you understand. As people read your description, they feel like youâre tapping into the conversation going on in their head. And thatâs a fast track to trusting you. What do you think? Belinda My Copywriting Master Class is packed with persuasive writing techniques. If itâs time to reboot your copywriting skills, [check it out.]() Hey, you're getting these emails because you signed up to the Daily Draft. If you want to tap out of these emais but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? Copywrite Matters, LLC 2010 El Camino Real #2187 , Santa Clara, California 95050