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[DD] The Roald Dahl guide to persuasive copywriting

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copywritematters.com

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belinda@copywritematters.com

Sent On

Mon, Jan 3, 2022 03:23 PM

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I have just started reading Roald Dahl’s books. I don’t mean for the first time. But my da

I have just started reading Roald Dahl’s books. I don’t mean for the first time. But my daughter is upgrading her reading preferences from That’s Not My Duck to stories like The Giraffe and The Pelly and Me. Hurrah! I bought the entire Roald Dahl collection before she was born, and I’m excited that she’s (almost) old enough for us to enjoy them together. But, I have a confession. A lot of the stories are new to me. I mean, I’ve read many of them. The BFG, The Twits, James and the Giant Peach and The Witches for example. But, there are a bunch of Roald Dahl books that I’ve never even heard of. Esio Trot*? It means that when I’m reading the stories aloud, it’s the first time my eyes have traversed those words. And you know what? Reading these books is so damned easy. I never stumble. I’m not stuttering or taking a moment to read ahead. The words jump off the page and out of my mouth. That’s brilliant writing if you ask me, and exactly what we should be striving for in our business copywriting. So, I thought it might be fun to share some tips on persuasive copywriting through the lens of Roald Dahl’s writing. You in? What’s your favourite Roald Dahl book? Belinda *An awesome story about a pet tortoise. And love. My Copywriting Master Class is packed with persuasive writing techniques. If it’s time to reboot your copywriting skills, [check it out.]() Hey, you're getting these emails because you signed up to the Daily Draft. If you want to tap out of these emais but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? Copywrite Matters, LLC 2010 El Camino Real #2187 , Santa Clara, California 95050

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