[DD] Roald Dahl TIP #2 (of 5)

My last email was all about how well Roald Dahl knows his audience. Roald Dahl uses simple language One of the biggest misconceptions about simple language is that it’s dumb. I’m not talking about dumbing down. Even though Dahl’s books are for children, he treats his readers with respect. He just doesn’t use overly complex language because he doesn’t need to! Copywriting rule Simple does not mean dumb. It means straight-forward and easy to follow. [Ten-dollar words](=) do not make your copy sound more ‘professional’. Unnecessarily complicated language alienates readers. No one likes to admit that they don’t really understand a word or sentence. They just quietly click away, never to return. The big challenge you have as a copywriter is convincing clients to leave that kind of language out of the copy you’re writing. How? Simply explain that your goal is to make the copy as easy to read and understandable as possible. No more, and no less. When you do that, the words flow into the customer’s brain without a second thought. [mic drop by Mr Dahl] Belinda My Copywriting Master Class is packed with persuasive writing techniques. If it’s time to reboot your copywriting skills, [check it out.]() Hey, you're getting these emails because you signed up to the Daily Draft. If you want to tap out of these emais but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? Copywrite Matters, LLC 2010 El Camino Real #2187 , Santa Clara, California 95050