[DD] Examples of PASO in action

I don’t know about you {NAME}, but I need to see examples to really understand something new. Remember the holiday booking site? PROBLEM: Finding the perfect hotel can be stressful. Almost too stressful to bother. AGITATE: Hunting down all your options, working out how far away the local hotspots are and reading reviews from other ‘guests’. Then, of course, there is the price. And all within your lunch hour? Impossible! SOLVE: Not impossible. Awesomehotels.com makes finding the best hotel deals quick and easy. We compare hundreds of travel sites for you so you get the best hotel deal available. And all faster than you can say “ham, cheese and pickle on rye”. OUTCOME: In just a few clicks, you’ll have your ideal accommodation secured – at the best price – leaving you free to daydream about how to treat yourself with the money you just saved. PROOF: “I was overwhelmed by hotel choices and the prices seemed to differ on each website. Awesomehotels.com did all the hard work of searching online and they really did have the cheapest prices!” Lara Taker, Holiday Maker. BOOM. The outcome and the proof make this copy much more compelling and credible. Want to read about the formula with the examples in one post? [Head to the blog](. You might also like [the Hot Copy episode we did on formulas](). Next? I’m going to talk about Roald Dahl. Yes. The Roald Dahl. Belinda My Copywriting Master Class shows you how to use formulas like this in your copy. Get updates on when the course is open next [here.]() Hey, you're getting these emails because you signed up to the Daily Draft. If you want to tap out of these emais but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? Copywrite Matters, LLC 2010 El Camino Real #2187 , Santa Clara, California 95050