[DD] PAS copywriting in action (examples to hoy hoy)

In my last email, I introduced the PAS copywriting formula. PAIN - AGITATE - SOLVE Want to see an example? Copywriting for an imaginary mattress company PROBLEM: When was the last time you had a really good night’s sleep? You know the kind of sleep where you wake up feeling refreshed and genuinely excited about getting out of bed? AGITATE: A bad night’s sleep can leave you feeling like someone packed your skull with cotton wool. You can’t concentrate, you feel irritable and no amount of coffee will clear the fog in your brain. SOLVE: If this is a regular occurrence for you, you need to know about our new Tempurpedic mattress. You won’t be sleeping. You’ll be floating, with perfect support all night long. How about one more? Copywriting for an imaginary holiday website PROBLEM: Finding the perfect hotel can be stressful. Almost too stressful to bother. AGITATE: Hunting down all your options, working out how far away the local hotspots are and reading reviews from other ‘guests’. Then, of course, there is the price. And all within your lunch hour? Impossible! SOLVE: Not impossible. Awesomehotels.com makes finding the best hotel deals quick and easy. We compare hundreds of travel sites for you so you get the best hotel deal available. And all faster than you can say “ham, cheese and pickle on rye”. Remember, no one likes being sold to The reason the PAS copywriting formula is so good is that you have to focus on the big-ticket item for your audience and the emotions around it. You want your audience – whether they’re a customer or a blog reader – to think, “That’s exactly how I feel and I’m bloody sick of it!” Want to know how to make this formula EVEN BETTER? My next email will show you how. Belinda My Copywriting Master Class shows you how to use formulas like this in your copy. Get updates on when the course is open next [here.]() Hey, you're getting these emails because you signed up to the Daily Draft. If you want to tap out of these emais but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? Copywrite Matters, LLC 2010 El Camino Real #2187 , Santa Clara, California 95050