Newsletter Subject
[DD] This my go-to copywriting formula
From
copywritematters.com
Email Address
belinda@copywritematters.com
Sent On
Tue, Dec 28, 2021 03:21 PM
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My last email gave you permission to use formulas and swipe files to create a framework for your cop
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My last email gave you permission to use formulas and swipe files to create a framework for your copywriting and help overcome the tyranny of the blank page. Today, I want to share my favourite: the Problem-Agitate-Solve (PAS) formula. It's a favourite because it works for all kinds of marketing, from landing pages to flyers. Problem Understanding the problems your audience face is critical to writing copy that evokes a response. And that is the heart of what good copywriting does. The more vividly you can paint the pain, the more you demonstrate that you understand. As someone reads your description, they feel like youâre tapping into the conversation going on in their head. And thatâs a fast track to trusting you. Agitate The next step in the PAS copywriting formula is to stir things up. Youâve identified a point of pain. Now you need to make it painful by making it more emotional. This is where you pour salt onto the wound youâve just pointed out. The trick is to not agitate too much. Donât let your reader wallow. Show them a way out. Solution This is where you get to make everything better. This is when you reveal the solution â your solution â that will be the balm your audience has been looking for. And for good measureâ¦. Add some proof. Add [testimonials and quotes]() from people youâve helped. Tomorrow, Iâll show you PAS in action. Belinda My Copywriting Master Class shows you how to use formulas like this in your copy. Get updates on when the course is open next [here.]() Hey, you're getting these emails because you signed up to the Daily Draft. If you want to tap out of these emais but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? Copywrite Matters, LLC 2010 El Camino Real #2187 , Santa Clara, California 95050
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