[DD] Copywriting formulas... cheating or smart?

Copywriting isn’t a paint by numbers process {NAME}. You can’t simply follow a formula and expect brilliant copywriting to follow. What copywriting formulas give you is a starting point; a framework you can make your own. That’s what’s awesome about copywriting. While marketing techniques are adapting to technology, copywriting still focuses on people and what motivates us hasn’t changed much since the Mad Men took over. We still need to make sure our survival needs are met, we still want to be loved and admired and when all those things are taken care of we still search for meaning and purpose. Because those things haven’t changed, the copywriting formulas that have been tried and tested for decades still work today. Let’s keep the baby not the bathwater eh? Tomorrow, I want to share one of my favourites: the Problem-Agitate-Solve (PAS) formula. For now, just know that using tools like copywriting formulas and swipe files is SMART! Belinda My Copywriting Master Class shows you how to use formulas like this in your copy. Get updates on when the course is open next [here.]() Hey, you're getting these emails because you signed up to the Daily Draft. If you want to tap out of these emais but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? Copywrite Matters, LLC 2010 El Camino Real #2187 , Santa Clara, California 95050