[DD] Getting an influencer’s attention (without being a schmuck)

Using this technique I’m about to share, I’ve chatted with Sonia Simone, Amy Harrison, Pamela Wilson, Demian Farnworth, Jerod Morris and Sean D’Souza. I’ve been the only person or one of a small handful of people in the conversation. Now, these might not be your influencers of choice, but chatting with them made my palms a bit sweaty, as I have a huge amount of respect and admiration for them as thought leaders in the marketing world (amongst a great number of others, of course!). And from there, I landed podcast interviews, guest posts and many, many subscribers. I’m actually having second thoughts about sharing this. I mean, it seems obvious, but not that many people are doing it. But, of course, I will share it. Because that’s how I do things. So what is this backstage pass I keep hinting at? Their podcast episodes. ... ... ... That's it. Get involved with their podcast episodes. Podcasts are still HUGE. In fact, I’d say that podcasts are the new blogs. Many industry influencers have had a podcast for years, but now every content marketer worth their salt is adding podcasts to the ways they reach their audience. Even I have a[podcast about copywriting]()! (You should check it out, by the way.) How do I get involved? Easy. I start by leaving comments. You might protest that podcasts live on iTunes or Stitcher and ask where can you possibly engage with the host directly? Well, every podcast also has a website, and more often than not, each podcast has open comments you can add to. And that space hasn’t been ruined yet. It’s the green room, and you can hang out there without a gazillion other people taking up space. It’s on podcast website pages that I’ve mingled with industry influencers. I've been able to smoothly carry the conversation onto social media. Then, when I’ve been at a conference with them, the introductions are a lot less awkward. We’ve swiftly moved into friendly conversation. When an opportunity comes up, I’m on their radar. I firmly believe that’s how[I landed on Copyblogger](). Which turns into[a podcast cast interview](,[this guest blog]( and[this one too](. But leaving any old comment isn’t enough. You still have to leave a good impression with thoughtful and insightful comments. Not “Great episode.” My tips on leaving memorable comments, worthy of a response: - Mention your favourite point from the podcast. - Talk about changes you’re going to make as a result of listening. - Share a similar challenge you faced and your solution. Your goal is to take the conversation further. A step up from this is to leave them a 5-star rating and review with, you guessed it, an insightful comment. And your real name so they know who you are! My next email shares another way to get on someone’s radar AND get a feature spotlight in their content. Interested? Belinda If you want to be part of a group of ambitious copywriters and get coaching from me, check out [Confident Copywriting](=). It’s all about lifting you (and your business) up a rung or five. Hey, you're getting these emails because you signed up to the Daily Draft. If you want to tap out of these emais but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? Copywrite Matters, LLC 2010 El Camino Real #2187 , Santa Clara, California 95050