Newsletter Subject
[DD] What goes into a mind-blowing brief?
From
copywritematters.com
Email Address
belinda@copywritematters.com
Sent On
Mon, Dec 20, 2021 03:22 PM
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Hey {NAME}, We’ve gone back in time… process time… from talking about having a profes
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Hey {NAME}, Weâve gone back in time⦠process time⦠from talking about having a professional looking copy deck to getting a great brief. Some clients get a bit intimidated by the process but taking the time to get a great brief is the rock-solid foundation of great copy. What goes into the brief? [POOF OF MAGIC] How about I share mine with you? [This blog post has all the questions I ask and the reasons I ask them.](=) Yes, itâs very detailed. I spend at least an hour talking through the information to tease out more detail and nudge clients towards important marketing realisations. The best part is that I usually find some copywriting gold in my clientâs own words. That's what a great copywriter does - tease out the gold. So next time youâre grilling a client during the initial brief, remember that the detail will set a strong path that leads to mind-blowing copywriting. How does your brief compare? Can you see any gaps? Or maybe youâve picked up some great questions to add to your own brief? Let me know. Belinda Improve your copy skills and confidence with training and support (and have a giggle with other word nerds) in my free Facebook group: For The Love Of Copy. [Request to join here](=).= Hey, you're getting these emails because you signed up to the Daily Draft. If you want to tap out of these emais but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? Copywrite Matters, LLC 2010 El Camino Real #2187 , Santa Clara, California 95050