Newsletter Subject
[DD] Is this four-letter word ruining you?
From
copywritematters.com
Email Address
belinda@copywritematters.com
Sent On
Fri, Dec 10, 2021 03:19 PM
Email Preheader Text
Some four-letter words have a lot of power. Good and bad. Words like… Love. Hope. Hate. Help. F
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Some four-letter words have a lot of power. Good and bad. Words like⦠Love. Hope. Hate. Help. Fuck. Canât. But there is another four-letter word that can destabilise everything about a person. About you. This word is used in a lot of introductions at conferences and it utterly undermines the person. It eats at their confidence and their authority. The word is JUST. I hear⦠âI just have one client.â âI just work part time.â "I just...I just...I just..." Each introduction that contained the word just told me that any impressions of greatness Iâd formed were probably wrong. You see, there is a whole lot of canât, wonât or shouldnât behind the word just. You can apply that to the word only as well. These words are full of excuses. They tell me what youâre not doing. Not what you are doing. âI donât have any influence. Iâm just the copywriter.â âI canât charge that much. Iâm just starting out.â âI canât approach an agency. I usually just work with small businesses.â âIâm just one person.â These are all statements Iâve said â to others and to myself. But just is a trick to make us feel okay in the comfort zone. After all, if we donât reach for a BHAG (big hairy audacious goal), we wonât fail. Not failing is good, right? Donât fall for it. Donât mistake my message You donât always have to dominate everything. You donât have to be at the top, the most famous, work with every big brand. But donât talk yourself out of something before youâve even begun. How is it done? Next time you hear yourself saying âIâm justâ¦â â to others or internally â STOP. Ask yourself this: Am I excusing myself from going after something more? Or am I setting a boundary I am okay with? If itâs the latter, carry on. I salute you. If itâs the former, spend five minutes considering if your goals are really stretching you enough. Either way, try that statement again without the word just. Iâd love to know⦠Do the words âjustâ or âonlyâ pop up when you talk â to others and to yourself? Belinda Want someone to help jumpstart your mindset blocks? You might like my [Confident Copywriting mentoring group]( Hey, you're getting these emails because you signed up to the Daily Draft. If you want to tap out of these emais but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? Copywrite Matters, LLC 2010 El Camino Real #2187 , Santa Clara, California 95050
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