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[DD] 4 real reasons you can’t write today

From

copywritematters.com

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belinda@copywritematters.com

Sent On

Fri, Dec 3, 2021 03:20 PM

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I got some great replies to my last email. Writer’s block isn’t a thing… until it is.

I got some great replies to my last email. Writer’s block isn’t a thing… until it is. And I can’t tell you that I’ve never felt writer’s block but copywriters don't have the luxury of waiting for a lightning bolt of inspiration. There is no big secret to this Throughout [my copywriting course](=), I explain (and explain and explain) that solid writing comes out of a solid process. When you know how to construct a piece of copywriting, the pressure is off. You have a starting point, an outline, a guide to follow. When you know how to dig into a business’s story, their audience and their offer (and you do), you can rest easy because you will find the copywriting gold. When you follow a process, your copy begins to write itself. That’s when your creativity and imagination get a kick up the bum and start to pull their weight. So what is the truth behind the myth of writer’s block? #1 You don’t know enough If you don’t really know how the product or service works, you can’t zero in on the small but extremely significant details. When you haven’t done enough research, you can’t see all the possible connections. If you don’t truly understand the audience you’re writing for, how can you turn those features into benefits that will stop customers in their tracks? #2 You don't know where to start This is when the blank page really does mock you but who cares what a blank page has to say? It’s not writer’s block, it’s simply writing without a plan. #3 You don't have confidence in yourself You got the job, you’ve taken the brief but now that it’s time to write a little voice whispers, “Are you really up to this?” If that is happening, you need to hush that little voice to silence! (Keep reading for some tips on doing just that.) #4 You're not in the mood Perhaps you’ve got a big worry that’s distracting you. Or a more exciting project you’d rather be working on. If this is the case, don’t kid yourself that it’s writer’s block, okay? Do any of these sound like the truth behind your writer’s block? Hit reply and let me know. I’m not judging. Belinda Want to learn some writing processes that make writer’s block a thing of the past? You’ll probably want to learn about [my Copywriting Master Class course](). Hey, you're getting these emails because you signed up to the Daily Draft. If you want to tap out of these emais but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? Copywrite Matters, LLC 2010 El Camino Real #2187 , Santa Clara, California 95050

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