[DD] Copy editing and copywriting... same same, right?

Can you just finesse the copy I have? Can you just take my existing copy and make it more sales-focused? Can you edit what I have to make it more readable? Can you just give it some pizzazz? It honestly just needs a quick polish. GROAN. Enter... Misconception #5: Editing existing copy is faster than writing it from scratch Surely copywriters can just make what’s already written more awesome, and save time and money for their clients. WRONG. Well, it is possible. But think of it like this. When a copywriter is asked to edit copy that requires extensive editing, they are essentially trying to rearrange the piece of a puzzle to make a different picture. It can be time-consuming to try and make something new with those pieces. When a copywriter writes from scratch, they create a whole new (and hopefully more amazing) picture. And speaking from personal experience, although I spend more time briefing, researching, planning, writing and editing, not only are the results better but it’s a more efficient process. Correcting this copywriting misconception Review the copy you’re being asked to edit before you quote. It might be that it really does just need a few small edits but if extensive edits are needed, come up with a realistic plan on how long it will take you. Also, explain the other options available (like writing it from scratch) and how much they cost. In my experience, the full rewrite only costs a little more (which made it an appealing option). So there you have it Five common misconceptions about copywriting and some simple strategies for how you can blast them out of the water while remaining polite and professional. The upshot is: - Be realistic about how long projects will take you - Be practical about how much work you can take on - Set clear expectations for your clients - Stick to your guns What can you add? Are there misconceptions I’ve missed? Belinda P.S. Did you notice that I missed misconception number 4? I did! If you want to check out that extra one - and it’s LEGIT - [head over to the blog](=). If you want some more help attracting and on-boarding your ideal copywriting clients, you might like my [Confident Copywriting mentoring group](=).= Hey, you're getting these emails because you signed up to the Daily Draft. If you want to tap out of these emais but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? Copywrite Matters, LLC 2010 El Camino Real #2187 , Santa Clara, California 95050