[DD] This misconception will DOUBLE your project time

Hey {NAME}, Has this new little mini-series on copywriting misconceptions had you reliving some awkward conversations with potential clients? An awkward conversation is one thing but what about the misconceptions that pop up once you get started? Misconception #3: Copywriters don’t need a detailed brief When time is short, busy businesses don’t want to fill out detailed copywriting briefs. They want to trust in the expertise of their copywriter. And copywriters should be creative enough to fill in the gaps. WRONG. Without a detailed brief, a copywriter simply cannot write authentic copy that differentiates their client’s business. As a copywriter, it’s important to ask about the values of the business and how teams work behind the scenes. It’s critical to make sure you know exactly who they are targeting and what causes them pain. You have to intimately understand how the products and services on offer will solve that pain. The questions in [my copywriting brief](=) are three pages long. That’s just the questions. Once a customer has filled out their ideas, we spend an hour talking them through on the phone. The brief often ends up as five, six or more pages. Gaps in the brief mean that you don’t have all the information. If you don’t have all the information, you can’t zero in on the details that win customers. Correcting this copywriting misconception Patiently explain why you need the brief completed in as much detail as possible and that you can’t proceed without it. Once it becomes a non-negotiable item, projects often proceed more smoothly. In my experience, if a client doesn’t have time to complete the brief, the project will not end well (as they also won’t have time to give you revisions or pay your invoice). BIG RED FLAG! Belinda If you want some more help attracting and on-boarding your ideal copywriting clients, you might like my [Confident Copywriting mentoring group](=).= Hey, you're getting these emails because you signed up to the Daily Draft. If you want to tap out of these emais but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? Copywrite Matters, LLC 2010 El Camino Real #2187 , Santa Clara, California 95050