Newsletter Subject
[DD] This misconception drives me bonkers
From
copywritematters.com
Email Address
belinda@copywritematters.com
Sent On
Mon, Nov 29, 2021 03:21 PM
Email Preheader Text
My last email introduced the common gap between knowing that a copywriter can help and understanding
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My last email introduced the common gap between knowing that a copywriter can help and understanding how they can deliver. Some clients think copywriting is easy. I mean itâs just writing, isnât it? Nope. This next one usually follows: Misconception #2: Copywriting doesnât take long Following on from copywriting misconception #1, if something is easy, it wonât necessarily take a long time to do. Think how long it would take to type out a page of copy. Not long. And if you type quickly, it takes even less time. So thatâs how long it should take to write, right? WRONG. As I explained in my last email, the copywriting process is time consuming because it involves a lot of steps. As a copywriter, you must get a clear understanding of what is required. You have to be able to walk in the shoes of the business owner and the customers and you have to plan and write the copy that will connect the two. Then you have to edit and edit and edit until youâre left with only the words needed. Each step takes time (when itâs done well). Copy thatâs completed quickly will often skip one or many of these steps. The result is lacklustre, bland copy that doesnât sell anything. Correcting this copywriting misconception Be realistic and clear about how long the copywriting process will take, factoring in the other projects you have on and that little thing called life you sometimes have. Donât be afraid to put your foot down as short-cutting your process will often lead to more revisions. If clients want something done more urgently than you scoped, find out why and judge if that pressure really is urgent. There is nothing more frustrating than working all weekend to meet a client deadline only to discover theyâve suddenly shifted priorities. In many instances, urgent isnât actually urgent after all. Have you experienced this one? How did you reply? Belinda If you want some more help attracting and on-boarding your ideal copywriting clients, you might like my [Confident Copywriting mentoring group](=).= Hey, you're getting these emails because you signed up to the Daily Draft. If you want to tap out of these emais but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? Copywrite Matters, LLC 2010 El Camino Real #2187 , Santa Clara, California 95050
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