[DD] Copywriting misconceptions and how to correct them

Hey {NAME}, As you're delivering your new killer proposal, you'll probably get that same kind of questions I do. I don't expect everyone to understand my career as a copywriter as intimately as I do. I honestly enjoy the chance to explain what I do. But there is a substantial grey area between people understanding that a copywriter can help and understanding the mechanics of how a copywriter can help. In this grey area live misconceptions and misunderstandings. I thought it might be useful to share some of the most common ones and how you can correct them for potential clients. Misconception #1: Copywriting is easy. It’s commonly thought that writing is easy. I mean, we all write. Shopping lists, emails, love notes. And they’re easy, aren’t they? So writing the copy for a website page, ad or brochure can’t be that different. WRONG. Copywriting requires a lot of preparation, research and planning before you even begin to write but it also requires a great deal of know-how. Many people don’t realise there is a lot to learn about the [technical aspects of copywriting.](=) Choosing which words will push someone’s buttons isn’t a slap-dash random selection. It really is a process of crafting and honing the language to motivate the desired action. Sometimes the words will just flow – which is awesome – but that usually only happens when you’ve practised copywriting techniques so often that you don’t have to over-think them any more. Correcting this copywriting misconception If you have a client who tells you that they could write the copy easily, clarify why it is they need a copywriter. They might not appreciate the value of your role and the effort you will put in. That alone could be a red flag that you might not be a good fit for each other. If they have a lot of confidence in their own writing skills, you might suggest they write it themselves and simply work with an editor instead. Be sure to have an amazing editor to recommend. Next, I’ll share the one that drives me craaaaaazy. Belinda If you want some more help attracting and on-boarding your ideal copywriting clients, you might like my [Confident Copywriting mentoring group](=).= Hey, you're getting these emails because you signed up to the Daily Draft. If you want to tap out of these emais but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? Copywrite Matters, LLC 2010 El Camino Real #2187 , Santa Clara, California 95050