Newsletter Subject
[DD] Explosive proposals: It’s finally time to dig into details
From
copywritematters.com
Email Address
belinda@copywritematters.com
Sent On
Thu, Nov 18, 2021 03:24 PM
Email Preheader Text
Your clients are itching to know the price. They’ve been bugging you about it since you started
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Your clients are itching to know the price. Theyâve been bugging you about it since you started talking. And at last, you can give it to them. Well, almost. PROPOSAL PAGE 3: The specifics This is when you spell out exactly what your service entails in glorious technicolour. Even if you think itâs all standard stuff (âOh but everyone does thatâ, you think), remind them! And customise it for the project and client. I start this section with an overview of my process. Just like your bio, you want to remind your readers (especially the ones you didnât actually talk to) that you have a rock-solid process that will deliver results. Explain your service and your deliverables. I include a summary introduction about each particular service I offer, outlining why it is important and the value it offers a business. Then I detail each inclusion, like the copywriting brief, additional research, writing, two rounds of revisions and professional proofreading. For each inclusion, I explain the payoff/benefit. Like, - A detailed copywriting brief that helps me fall in love with your business, just like Iâll get your customers to
- Expert research to supplement the copywriting brief
- Engaging and compelling copywriting that gets your customers excited about saying yes
- Two rounds of revisions to make sure your copy is juuuuust right
- Professional proofreading, cos no one likes typos The point is that by the time your reader gets to your price, the value you offer is neon-sign clear. After you have done all that, list the project investment. Choose your words carefully here. You are asking them to invest in their business⦠not take on an expense. Itâs a very different proposition. Sure, some clients will flick to the price first, but your aim is to take them on a journey so that by the time they get to the price they actually see your service as an investmentâa valuable investment. How are you feeling about this proposal template so far? Hit reply and let me know if youâll be making any changes to yours. Belinda Want to sell your services more effectively (so you can be booked out and increase those rates)? This is what weâre all about in my [Confident Copywriting mentoring group](=) Hey, you're getting these emails because you signed up to the Daily Draft. If you want to tap out of these emais but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? 101 N. Brand Blvd. 11th Floor, Glendale, California 91203
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