Newsletter Subject
[DD] The important mindset shift before you send your quote
From
copywritematters.com
Email Address
belinda@copywritematters.com
Sent On
Tue, Nov 16, 2021 03:25 PM
Email Preheader Text
Yesterday, I shared my failure to quote for copywriting in a way that got clients excited about sayi
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Yesterday, I shared my failure to quote for copywriting in a way that got clients excited about saying yes then I teased you with a template. I turned my copywriting quote from a one-page document (with a shocking amount of red highlights [facepalmemoji] into a proposal for investment. Thatâs what you need to present. Clients arenât buying words from you. They are buying a new phase of their business. A phase in which their core messages are NAILED and their brand personality dances off the page (or website). Thatâs what you need to sell plus the idea that YOU are the linchpin to it all. So, letâs start digging into this proposal format. It went something like this: PAGE 1: Greetings, objectives and requirements The first page is the equivalent of an introduction. It doesnât matter if youâve already spoken to a prospective client, or met them even, this first page of your copywriting proposal is your chance to create a significant impression. Be polite from your opening sentence. You will probably have some fluff in the email that goes with the sales proposal, but it pays to welcome the reader to the document as well. Your proposal might get passed around the company, to people who havenât met you. This document is your chance to introduce yourself and convince the decision-makers. Thank them for the opportunity to present the proposal and share some excitement about taking the next step with them. Describe your understanding of the project objectives. This reminds the prospective client that you have been listening and that you understand what they want to achieve. Provide an overview of the projectâs scope. If that means asking a few more questions and repeating yourself a little, donât worry. It will save you the awkward conversation later on when they tell you they didnât need a direct mail seriesâjust one letter. All of this demonstrates that you listened when they talked and you understand what they need. BEFORE PAGE 1 You might even like to add a cover sheet to your proposal. You definitely want to have your proposal branded up the wazoo. You need logos, everywhere. You need congruent colours in your headers and highlights. You need your contact details in every page footer. While you might have wooed and wowed them on the phone, this is your first chance to represent on paper. Let you words do the selling but make sure your graphics donât let you down. Have a look at your proposal now. Does it begin like this? Belinda Want to sell your services more effectively (so you can be booked out and increase those rates)? This is what weâre all about in my [Confident Copywriting mentoring group](=) Hey, you're getting these emails because you signed up to the Daily Draft. If you want to tap out of these emais but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? 101 N. Brand Blvd. 11th Floor, Glendale, California 91203
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