[DD] Are you selling your price... or your value?

Hiya {NAME}, I hope this finds you well. I am having a LOT of pricing conversations at the moment, with the copywriters in my groups… hence my last email series about [how to put together the figures for a copywriting quote](). << Click the link to revisit that post. But what if I told you the price of your copywriting service plays just a small part in whether or not a potential customer says yes? A teeny tiny part in fact. Surprised? I mean, surely the price is all that matters? Right? Nope. When I started out as a freelance copywriter, my eagerness to help prospective clients shone brightly, right from our initial meeting. This eagerness and excitement spread to them and they would ask me for a quote. So I would send through a written copywriting quote. And then … nothing. This would happen again and again, and I just didn’t get it. Finally, I realised that it wasn’t my price killing my conversion rate. It was how I presented that price. You see, I kept it really simple: one page with a table. In that table I included a few one-liners about the scope of the work and the total price in red ink. I cringe to think about it now. I turned all the value I offered into a number and then highlighted it in red, as if to say: WARNING WARNING WARNING! Then everything changed The sales process is far (far far) from over when you send through a copywriting quote, even when it seems like a sure thing. In fact, this moment is probably one of the most critical in the sales conversion process because when you put something on paper it sticks around as a reminder, long after your charming phone manner is forgotten. So I changed my one-page quote into a six-page proposal for investment that sells me right from the opening paragraph. Over the next few emails, I want to share that proposal template with you, so you can go from explaining your price to explaining your value. It’s a very different conversation! Interested? Hit reply and let me know. Belinda Want to sell your services more effectively (so you can be booked out and increase those rates)? This is what we’re all about in my [Confident Copywriting mentoring group](=). Hey, you're getting these emails because you signed up to the Daily Draft. If you want to tap out of these emais but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? 101 N. Brand Blvd. 11th Floor, Glendale, California 91203