[DD] Is it just A + B + C = Big copywriting quote?

In my last email, I highlighted all the ways you’ll spend your time on a copywriting job. So, is it just A + B + C = Big copywriting quote? Sometimes! My first step in quoting is to look at the word count or the number of pages, calculate how long it will take me to produce the copy - that's research, write and revise the copy. If I have no idea, I start with "producing 200 words in an hour" and go from there. Then I add time for the copywriting brief (1 hr), 30 mins of additional meeting time and multiply that by my hourly rate. Then I add an estimated quote for proofreading. These are the basics of each project: briefing, writing, revisions, proofreading, admin. I have a quoting spreadsheet that I can use to plug numbers in. Speaking of hourly rates, The Clever Copywriting School has this great post on [recommended rates for copywriting](. More often than not, I would look at the total and think, ‘That’s crazy! No one will pay that!’ So I fiddle with the numbers until I felt I had something that was - A realistic reflection of how long the job would take me. - A measure of the effort and professional value I was offering. - A reasonable price to expect someone to pay. How long is each piece of string? How long will each type of copywriting project take? I know that's what you really want to know. And... it depends. I know that's an annoying answer but it really does! - An (average) website page will take about 2-3 hours + briefing + proofreading + admin. - An A4 brochure will take about 3-5 hours per page + briefing + proofreading + admin - An email series will take about 1-2 hours per email + briefing + proofreading + admin. - A blog of about 500 words on an uncomplicated topic will take 1-2 hours + proofreading. But these are pretty loose guidelines. For each project it depends on: - The topic - is it complicated or relatively basic? This will influence how much research is required. - The objective - is this is a brand awareness piece or a conversion piece? - Is it part of a larger project? Is copy being repurposed or written from scratch? - How long does it really need to be? - How much will the client pay? There are a lot of variables, aren’t there? But the BIG one is... how big is the problem this is solving. That is the biggest indicator of how much someone will pay. And we haven’t even talked about the built-in efficiency. That’s coming up. Belinda Want more hands-on advice like this? You might like my [Confident Copywriting mentoring group](=) Hey, you're getting these emails because you signed up to the Daily Draft. If you want to tap out of these emais but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? 101 N. Brand Blvd. 11th Floor, Glendale, California 91203