[DD] Is your copy inflated? Even just a teeny bit?

If I’ve been asked once, I’ve been asked a million times… how much should you inflate claims to draw people to your marketing? Okay. Maybe not a million times. More like 10 or 11. Okay. Twice. I’ve been asked twice. So how much should you inflate your marketing? Will exaggeration and hyperbole get the right kind of attention? Let’s recap on what we’re talking about here. Exaggeration and hyperbole Exaggeration is a statement that represents something as better or worse than it really is. Hyperbole is exaggerated statements or claims not meant to be taken literally. I have a million things on my to do list today. I nearly died of shame. I was on hold foreverrrrrrr. It’s not a simile or metaphor, though. A comparison is happening but it’s completely overstated the matter for humorous effect. In the next few emails, I want to explore hyperbole in headlines and in marketing… and how you can write copy that keeps it real (without laying out all the gory details of your life). See you tomorrow? Belinda Improve your copy skills and confidence with training and support (and have a giggle with other word nerds) in my free Facebook group: For The Love Of Copy. [Request to join here](=).= Hey, you're getting these emails because you signed up to the Daily Draft. If you want to tap out of these emais but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? 101 N. Brand Blvd. 11th Floor, Glendale, California 91203