Newsletter Subject
[DD] I hate seeing these tragic email mistakes
From
copywritematters.com
Email Address
belinda@copywritematters.com
Sent On
Mon, Oct 25, 2021 02:24 PM
Email Preheader Text
Alrighty, let’s shift gear now. Quick question: How do you write your email marketing? Does it
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Alrighty, letâs shift gear now. Quick question: How do you write your email marketing? Does it trip off your tongue (or fingers) so itâs conversational and fresh? Or do you slave over every word to maximise your potential for conversions? I think I do a mix of both â depending on the subject matter and my mood. Regardless of which approach you use, I want to share some simple but tragic email errors that, when fixed, will help your email marketing hit the mark. Tragic email error #1: Who are you again? I recently got an email with the subject line: âWhy I started CompanyAâ. I didnât recognise the sender or the business. Fail. Fail. Fail. I give myself 30 minutes at the start of each day to go through emails and my âto doâ list and prioritise my day. I donât have time to read emails from people I donât know about the creation of businesses I donât care about. Especially when they open with, âHi, business ownerâ The lesson: If you arenât sure your name will be recognised, write an email subject line that would stop people on a busy street. Or at least stand out in an inbox. If youâre stuck, consider the kind of subject lines you write to friends. If you donât know the recipientâs name (youâre spamming), set your default greeting to something personal such as, âHi thereâ. Belinda Improve your copy skills and confidence with training and support (and have a giggle with other word nerds) in my free Facebook group: For The Love Of Copy. [Request to join here](=).= Hey, you're getting these emails because you signed up to the Daily Draft. If you want to tap out of these emais but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? 101 N. Brand Blvd. 11th Floor, Glendale, California 91203
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